The Power of Advertising by Alex Mospanyuk SEATTLE – In a platform as crowded as Amazon, effective advertising plays a significant role in guiding your customers throughout their buying journey. By strategically placing ads throughout the Amazon platform and...
Amazon Set To Replace Its FBA SnL Program SEATTLE – A report from SoStocked and elsewhere confirms that Amazon will be replacing its U.S. Fulfillment By Amazon (FBA) Small and Light (SnL) with a new program. SoStocked explains that back in January, the SnL price...
Never Too Early For Holiday Season Prep BOSTON – The excitement (and stress) of Prime Day is over, and for many the post mortem has begun. Some sellers know they could have done more to prepare, and diligent business development in advance of the holiday season can...
Spreading Knowledge And Addressing Challenges LOVELAND, CO – If you’ve made it to the final article in the second Prosper newsletter, I commend your persistence and hope to reward it in the future. This new endeavor is intended to share the news, but I’m hoping to go...
FTC Takes On Amazon WASHINGTON, D.C. – The Federal Trade Commission is taking action against Amazon.com, Inc. for “its years-long effort to enroll consumers into its Prime program without their consent while knowingly making it difficult for consumers to cancel...
Prime Day Prep And Post-Prime Analysis LAS VEGAS – Amazon revealed its July 11-12 Prime Day time window earlier this month, and it’s not too late for Amazon sellers to take steps to position their brand for success. As a full-service Amazon marketplace...
Bed Bath & Beyond Files For Bankruptcy: Dying Business Model? UNION, N.J. – Back in late April of 2023, retail behemoth Bed Bath & Beyond Inc. announced that it had filed for bankruptcy in the District of New Jersey. According to the official press release,...
Artificial Intelligence: Latest From Prosper Exhibitor Jungle Scout AUSTIN, TX – Jungle Scout, a provider of Amazon seller tools, recently launched AI Assist at this year’s Prosper show. AI Assist is a new tool within Jungle Scout’s Listing Builder feature, and...
Preparing For Prime Day Amazon Prime Day is creeping up on the calendar. Although the exact day has yet to be revealed, most estimates point to mid-July. It’s a big deal for Amazon sellers, but not the biggest—at least not yet. “Prime Day is the second largest sales...
Welcome To The New Prosper Newsletter ATLANTA – Welcome to the inaugural issue of the Prosper Newsletter. The show comes once a year, but we will be sending this new newsletter out twice each month. We’ll keep you up to date on exhibitor-related news and products,...
How to Choose an Amazon Fulfillment Model – and Why You May Need More Than One By Phyllis Jackson, Content Manager, Ware2Go Whether Amazon is your primary sales channel or you leverage it as a marketing and product discovery tool, one thing is clear – Amazon is the...
Amazon Marketing Stream: A Guide to the Real-Time Advertising Future By Soraya Danica Dimayuga, Content Writer, AMZ Pathfinder What is Amazon Marketing Stream? Amazon Marketing Stream (AMS) is a new data-streaming service that has recently emerged in the world of...
How to Increase Conversions With Sponsored Ad Videos in the Amazon Domain By Rafael Veloz, CEO and Founder of Share It Studio Creating pretty videos doesn’t make the cut anymore. If you want your video campaigns to be successful, you have to make them...
10 Things You Need to do to Protect Your Brand on Amazon in 2023 By Chris McCabe, Owner, Founder of ecommerceChris What are we talking about at this year’s Prosper Show? A Multi-Step Process to Minimizing Conflict with Amazon (or with their buyers). You’ll learn to...
