Selling products on Amazon is a great way to run your own small business. There are many ways sellers go about securing their products. One way that many Amazon sellers choose to do business is through wholesale selling on Amazon. When done right, this process can...
Having a good Amazon PPC (pay-per-click) strategy is one of the key components to having success on Amazon. An Amazon PPC campaign is a great way to get your products in front of customers who are ready to buy. It is also an effective way to measure advertising...
Since its founding in 1994, online retail company Amazon has become a tech giant with a market cap of $1.7 trillion. Amazon’s stock has risen by 225,233% since its IPO, and its founder, Jeff Bezos, now has a net worth of $195 billion. As an Amazon seller, your...
Are live video and virtual experiences the future of ecommerce? Amazon thinks so. That’s why the retail giant launched Amazon Live in 2019 to give brands and influencers the chance to harness the power of livestreaming for their audiences. It’s no secret that live...
Prosper Show 2021 was one of our most successful events yet! Check out some of our recent press coverage. We loved being a part of reuniting the Amazon seller community (over 1,800 people!) with our leading educational content and networking opportunities...
How to Expand to an Amazon International Business When you develop your Amazon international business, you’re joining the ranks of Amazon Global Sellers who are taking advantage of the immense growth in online shopping. The pandemic may have brought an...
Google Ads is the Obi-Wan Kenobi of pay-per-click (PPC) ads – and what better way to get Amazon advertising tips than directly from the mentor? Google Ads remains the leading platform for paid search marketing. Since its inception in October 2000 as Google AdWords, it...
Contrary to the adverse effects of coronavirus, the pandemic became the tool that fanned the flame of rising e-commerce purchases. Retail e-commerce platforms have received a massive boost in traffic since January 2019, with the overall number of visits reaching 22...
With the Amazon platform, sellers target two types of consumers: the regular customers, and Amazon Prime members. While they both have sufficient buying power to purchase products on Amazon, Prime customers bring more to the table. Since its inception in 2005, Amazon...
Search engine optimization (SEO) can be a powerful marketing tool for bringing organic traffic to your Amazon pages. However, consumers are no longer just typing queries on a search box and hoping for the best results to show up – they’re now asking Alexa...
A competitive pricing strategy is a crucial factor you need to consider when running your Amazon business. A recent survey shows that price is one of the top reasons consumers choose to shop on Amazon. Your marketing efforts may be able to warm up a potential...
Amazon is the leading website for ecommerce sales. Currently, there are 1.9 million active sellers vying for audience attention. As an Amazon seller, you must find ways to set yourself apart from the competition. An effective way to do this is through video...
Have you ever been shopping on Amazon and left the site without purchasing, only to see an ad for that product on your Facebook feed? That is Facebook retargeting – also called remarketing – on Amazon. Retailers use this method of targeting to turn a potential buyer...
The easiest way to get ahead on Amazon’s marketplace is through Amazon A10 compliance. Riding the wave that this e-commerce giant offers can help you rank higher because this new algorithm focuses on giving relevant search results to buyers. Around 89% of...
