Creating and implementing a solid multichannel campaign for your company’s marketing efforts is essential to interacting with your customer base. This doesn’t mean you run different campaigns on various platforms – an effective multichannel marketing campaign uses the...
The goal of every ecommerce site is to attract an audience and engage them enough to convert them to customers. The first step in this process is brand awareness, and the key to that is visibility. Through SEO (search engine optimization), retailers can position their...
As an online seller, checking sales figures is just as important as fulfilling orders. Information is power. Reviewing your figures, as well as Amazon’s, can provide valuable insights. The information you obtain can help increase your revenue and propel your...
It’s no mystery that Amazon is one of the top platforms for customers to buy from. With their fast shipping and bevy of products, Amazon’s digital marketplace is the place to sell your products. With most people being home, sales on the site boomed. As of the end of...
Have sales from your Amazon Seller account plateaued or even trickled off as time goes on? Amazon controls 50% of the entire U.S. e-commerce market in terms of gross merchandise volume, so optimizing your Amazon account is critical to increase sales in 2021 and...
Posting accurate photos, double-checking all the parts, making returns seamless – these are all basic yet necessary factors of creating a positive e-commerce experience for your Amazon customers. Other times, however, you know you’re already doing everything right and...
The COVID-19 pandemic has undisputedly disrupted life in 2020. Between social distancing guidelines, carry-out only rules, and strict mask policies, people’s everyday lives changed. These drastic changes and state-wide lockdowns have changed the way customers...
The right selling strategy can provide your Amazon business with uncapped earning potential and access to millions of eager-to-buy customers. After all, Amazon sellers in the United States sold more than 3.4 billion products in 2020 alone. With over 2.5 million...
Extends PlumRiver’s Elastic Suite B2B platform to thousands of Emerald customer brands NEW YORK, NY. (January 6, 2021) — Emerald Holding, Inc. (NYSE:EEX) (“Emerald” or the “Company”) today announced that it has completed the acquisition of PlumRiver LLC (“PlumRiver”),...
Starting a business is a daunting prospect for many people. There’s products, finances, employees, work-life balance, and the pressure of heading a company to think about, and that only scratches the surface of the stress that most business owners face daily. While...
Even before the pandemic forced many businesses to switch to a remote work structure, eCommerce companies saw the value in hiring virtual assistants. There are many benefits to hiring a virtual assistant, including reduced cost in office space, the ability to hire...
A Facebook Messenger block or Facebook Page suspension (or the fear of one) can keep you up at night. If you’ve recently found yourself with a Facebook Messenger block or Facebook Page suspension, you are not alone. Facebook AI has been on the war path lately, with...
Maybe you’ve just started selling on Amazon. Maybe you’re already an established seller with great sales. Either way, one thing is certain: If you want enduring success in the ever-changing world of Amazon, you can’t ignore the importance of having a strong brand. Ask...
Ngan Ton, Freelance Writer for PingPong; Founder, The Big Bold At the start of major quarantine efforts in the United States, consumer shopping habits were largely influenced by panic. Shoppers who were used to prepping for severe weather events naturally...
