If you’ve been on the market for a while, you’ve probably already mastered all the basic strategies of selling on Amazon. From engaging product descriptions to the joys of Fulfillment By Amazon (FBA), you need more advanced options when it comes to growing your...
By Jessica McCune with Sellozo Amazon has unveiled a new type of ad targeting that will allow sellers to have more control in where their ads will be displayed. Sellers will now be able to reach customers easier through both category and ASIN-specific targeting in...
The high seas have pirates; Amazon has hijackers. Hijackers can steal the Buy Box you worked so hard to earn, but that’s not the end of their insidious activities. They can make unwanted changes to your listing, tweaking product descriptions, photos, titles,...
We are living in an increasingly globalized world, where the internet has broken down many of the barriers to trade and entry into foreign markets. For merchants and retail businesses, this provides access to large groups of people that were hard to reach in the past....
Between November and December of 2017, online sales generated over $108 billion, according to Adobe Digital Insights. That’s an increase of 14.7 percent over the previous year. While those figures are impressive, there’s every reason to believe that the 2018 holiday...
We’ve seen consistently rising numbers when it relates to e-commerce, leaving no doubt that online shopping is here to stay. As the digital economy continues to grow, the world is becoming even more borderless than before, with international buying and selling taking...
A spike in sales is every entrepreneur’s dream, but it can create some nightmare logistics if you’re not ready. Sales surges can result from a number of things; your product could get name-checked by an online influencer and go viral, or you could get an outsize...
Author: Corinne, Watson, Partner Content Marketing Specialist, BigCommerceNearly 80% of Amazon customers use Amazon to discover new products or brands.That’s a lot of opportunity for merchants to win sales and increase revenue by increasing their product visibility on...
Shifting customer preferences, evolving technology, expanding services— these are just a few of the factors that compel businesses to rebrand. Whether rebranding simply involves minor tweaks in the company landing page design or major marketing overhauls, rebranding...
Want to learn exactly how to optimize your Amazon Sponsored Brand Ads, and use those ads to build brand awareness and increase your profits? In this article, we walk you through the three core campaign strategies that PPC Entourage relies on to get Amazon sellers...
Did you know poor cash flow management is the reason 82 percent of small businesses fail? As it turns out, even the most organized sellers experience cash flow problems at one time or another. Whether you’re a new or established seller, cash flow issues are bound to...
How efficient is your supply chain? As an Amazon seller, you should be asking yourself this question often. After all, the more efficient it is, the more quickly you can turn inventory and grow.To make sure your supply chain is well managed and moving at an optimal...
The value of Amazon is clear — retailers of all sizes are able to reach a built-in audience of hundreds of thousands of visitors. But no matter how successful your Amazon sales strategy, making a few simple adjustments to your listings can help your revenue reach new...
Private-label or “phantom brand” products are those supplied by one company to be sold under another company’s brand. You see them on grocery store shelves when a local grocer sells food items from another source under their store’s name—usually at a lower price. You...
