Prosper
Insights
Prosper 2027: The Marketplace Summit Built for Where Commerce Is Going
The marketplace industry has changed. Brands selling across Amazon, Walmart and other channels are getting larger and more sophisticated. Technology…
August 5Walmart Expands Retail Media Reach Beyond Its Own DSP
Walmart is widening its retail media ambitions beyond its own buying tools, betting that advertisers want its shopper…
August 4TikTok Tests Paid Shop Plus Membership as It Pushes Deeper Into E-Commerce
TikTok is testing a paid U.S. membership program called TikTok Shop Plus, a move that positions the social commerce…
August 4Amazon’s New Title Restrictions Goes into Effect
The looming 75-character product title deadline from Amazon has received push back from sellers due to the impact…
July 28AI Referrals Set to Rival Google Traffic for E-Commerce Brands
The engine that has historically driven online retail sales is changing. Google Search, long the default engine for…
July 28Nike Consolidates China Sales as Report Exposes Amazon Account-Masking Tactics
How brands show up and sell to shoppers in China is increasingly contested, and two recent moves show…
July 28How to Transition From Amazon Seller to DTC Brand: A Step-by-Step Guide
Amazon FBA built your business. Now it’s squeezing your margins. With Sponsored Products costs trending up and fees eating into every sale,…
July 17How to Build an Email List as an Amazon Seller Without Getting Banned
Learn how to legally build an email list as an Amazon seller using QR codes, product inserts, and…
July 13How to Negotiate Payment Terms and Defect Rates With Overseas Manufacturers
Learn how to negotiate payment terms with overseas manufacturers, write AQL 2.5 defect-rate clauses, and use pre-shipment inspections…
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