March 2–3, 2027 | Las Vegas, NV

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March 2–3, 2027 | Las Vegas, NV

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TikTok Shop Adds Nine Analytics Tools to Sharpen Seller Insights

TikTok Shop Adds Nine Analytics Tools to Sharpen Seller Insights

Key Takeaways:  TikTok Shop added nine new analytics features to Business Compass, giving US sellers deeper visibility into video performance, subscription retention, and order attribution. New subscription cohort analysis and Order Analysis tools let merchants...
AI and Everything Else That’s Draining Amazon Seller Profit

AI and Everything Else That’s Draining Amazon Seller Profit

Key Takeaways:  Alexa for Shopping, Amazon’s AI assistant formerly called Rufus, showed roughly 60% higher conversion among the shoppers who used it around Black Friday, according to e-commerce network leader Aaron Conant. Returns fraud and mishandling can turn...
Amazon Tests Paid Review Requests Ads for Sellers

Amazon Tests Paid Review Requests Ads for Sellers

Key Takeaways:  Amazon Review Requests ads invite recent buyers to rate products but don’t guarantee positive reviews. Products must have fewer than 1,000 total ratings and reviews to qualify for the open beta. Early testing showed triple the weekly reviews...
How AI and Shipping Demands Are Changing E-Commerce in 2026

How AI and Shipping Demands Are Changing E-Commerce in 2026

Key Takeaways:  Nearly one in three shoppers say they’d let artificial intelligence make buying decisions within five years, led by Gen Z and millennials, according to DHL’s 2026 E-Commerce Trends Report. More than half of consumers have sold an item on an...
AI Review Summaries Land in Google Search Ads

AI Review Summaries Land in Google Search Ads

Key Takeaways:  Google’s AI review summaries now appear in Search ads in the United States, United Kingdom, Australia, and India, automatically pulling positive customer feedback into paid search results. Advertisers cannot edit the AI-generated review summary...
Prosper Show Now Powered by Advertising Week  

Prosper Show Now Powered by Advertising Week  

Key takeaways Prosper 2027 will be powered by Advertising Week, linking the marketplace event to a broader marketing, advertising and technology audience. The event is expanding beyond its legacy Amazon-seller base with new tracks and programming built for operators,...
Amazon Pilots Real-Time Chat for Sellers in Seller Central Beta

Amazon Pilots Real-Time Chat for Sellers in Seller Central Beta

Key Takeaways:  Amazon is testing a real-time chat beta inside Seller Central’s Buyer Messages section, letting enrolled sellers appear online and answer shopper questions instantly. The beta differs from Amazon’s existing Buyer-Seller Messaging system,...
Why AI Pricing Has Ecommerce Shoppers On Edge

Why AI Pricing Has Ecommerce Shoppers On Edge

Key Takeaways: Surveillance pricing differs from dynamic pricing because it uses personal data such as browsing history, location, and past purchases to set individual prices, rather than adjusting for overall demand. An FTC study found surveillance pricing can raise...
Amazon’s Holiday Return Window Now Runs Through Jan. 31

Amazon’s Holiday Return Window Now Runs Through Jan. 31

Amazon items purchased Nov. 1 through Dec. 31, 2026, qualify for returns through Jan. 31, 2027, under the company’s new annual holiday return policy. Apple-branded products carry a shorter window, with returns accepted through Jan. 15, 2027, instead of the...
Holiday Shipping Costs Forecast to Hit Record Highs for 2026

Holiday Shipping Costs Forecast to Hit Record Highs for 2026

Key Takeaways:  Ground parcel rates for the 2026 holiday season are forecast to be 43.3 percent above the January 2018 baseline, a 5.8 percent year-over-year increase Fuel surcharges account for 72 percent of parcel cost increases since early 2021, even as LTL rates...
TikTok Adds AI Shopping Tools to Turn Scrolling Into Buying

TikTok Adds AI Shopping Tools to Turn Scrolling Into Buying

Key Takeaways:  TikTok’s new Shopping Assistant utilizes conversational AI to answer product questions and remember shopper preferences in real time. Buy Direct introduces one-click in-app checkout, built with partners including Shopify, Salesforce, Shoplazza,...
Amazon Sellers Need to Be Prepping for Black Friday Now

Amazon Sellers Need to Be Prepping for Black Friday Now

Key Takeaways:  Amazon sellers targeting Black Friday 2026 must submit Best Deal and Lightning Deal offers by Oct. 20 and confirm FBA inventory is checked in before the late October shipping cutoffs. Black Friday falls on Nov. 27, 2026, and Cyber Monday follows on...