You have a lot of choices when it comes to online promotions for your business, but some of them could be better for your company than others. So how do you sift through the smorgasbord that is online promotion and get down to the nitty-gritty of what’s best for your...
Chances are pretty good that if you’re reading this, you are interested in selling a product in the online marketplace. You might have already selected a niche, or you may still be open to suggestions and advice on what to sell. Either way, knowing how to sell using...
Nobody likes to hear about negative consequences, but learning about these undesirable outcomes in the area of customer service can be a powerful tool in helping you make necessary adjustments to your current business practices.Here’s a closer look at the...
Many online retailers have achieved success by selling on Amazon, but there are also those who struggle just to break even. Online vendors can learn tricks of the trade by attending Amazon sellers’ seminars where they can learn from the experts. Amazon seminars, like...
Returns are inevitable for retail businesses, whether they be brick and mortar, online, or both. Your job as a business owner is to develop a return policy that will get you increased sales and repeat customers. Remember, word of mouth is one of your most powerful...
Allowing customers to write reviews about your business can seem a little daunting. What if someone misuses the review platform or (heaven forbid!) a customer has a bad experience and writes a scathing review? It can be difficult to relinquish the illusion of control...
More people than ever before are doing their shopping on the internet, and there are plenty of benefits to online shopping that suggest that this trend is set to continue its upward climb. If you are looking to enter the world of online retail, you can make a...
There is some debate in the online business world about whether or not to require a login for purchase. On one hand, studies show that roughly 20 percent of shoppers will leave a website that requires a login before buying. Customers tend to view forced online...
Does Your Online Business Need a Chatbot? A Brief History You might not believe it, but Chatbots have a long past. It all started with a simple Chatbot named ELIZA that was developed in the 1960s. ELIZA’s answers were linked to specific keywords, so...
One of the most crucial aspects of running an online business is knowing your target market. It won’t cut it to just provide a broad range of goods or services in the hopes that your spectrum of supplies will capture enough attention to keep your business afloat. You...
These are the key metrics Amazon uses for their algorithm: Be familiar with all the Amazon reseller rules – They can be very strict. If you follow their rules closely, your store’s “performance score” will improve. Your products will be listed on top...
If you’ve looked into setting up an Amazon seller account, you have probably run into the question of which one to go with: individual or professional. There are merits to both, so you will need to ask yourself some questions before deciding. Why Choose an Individual...
Free shipping is one of those things that customers get weak in the knees over. There is plenty of anecdotal evidence that supports the theory that people will browse more and spend more in order to qualify for free shipping. In fact, some studies report that...
By Jennifer Clark of TaxJar Selling online, and specifically via Amazon FBA, has evolved from its earliest stages to the overwhelming machine that exists today. Thanks to new Supreme Court laws around economic nexus and marketplaces, Amazon sellers are held to new...
