Managing your reputation as an Amazon seller can be tough. After all, you’re busy keeping track of inventory, responding to customer inquiries, deciding which items to restock and tackling all the many tasks on the “to do” list of an eCommerce entrepreneur.

In this post, we’ll share three ways product reviews can influence your Amazon seller reputation.

Buyer Input

Is there an issue with product quality? Did your manufacturer pack the wrong instruction book with your item? Monitoring product reviews is a terrific way to catch potential issues and make any necessary changes before they become big problems. Customer input can also help you stay tuned in to the market for your products. Watch reviews for ideas (straight from buyers!) related to improving your current offering or even adding an additional item to your store.

Stay in the Know

When it comes to providing exceptional customer service, the key is to take all concerns seriously and respond to customers quickly. Paying close attention to product reviews can help you provide great customer service and even turn negative experiences around. An alerting system such as FeedbackFive’s text/email alerts for negative ratings can help you save time and contact the buyer right away just when it matters most.

Get Better Faster

Have you ever considered monitoring product reviews for competitive ASINs? Monitoring your product reviews (in addition to those of your top competitors) can take hours, but tracking those product reviews with a tool like FeedbackFive can streamline all of the information you need into one place. Read through reviews for products similar to yours to get ideas for ways to stand out from the competition.

Keeping track of competing ASINs can also help highlight pain points as well as your key differentiators. If customers are leaving product reviews stating common issues or wish list features for a competitive product, think about ways that your item solves those pain points. This exercise will also help you naturally generate some new keywords for your product listing. Consider adding these new terms to help increase visibility for your product on the Amazon marketplace.

Take Control of Your Amazon Reputation

FeedbackFive is an intuitive tool that can help you manage your Amazon seller reputation. Our Forever Free plan allows you to track and monitor product reviews for two ASINs without paying a dime. Get started today!

Author Bio:

As the Business Development Manager for eComEngine, Colleen Quattlebaum is committed to helping Amazon Sellers succeed. Colleen reviews the latest market trends and strategizes on how to improve eComEngine’s offerings, so she can pass that insight and value on to Amazon merchants.