Shifting customer preferences, evolving technology, expanding services— these are just a few of the factors that compel businesses to rebrand. Whether rebranding simply involves minor tweaks in the company landing page design or major marketing overhauls, rebranding...
Want to learn exactly how to optimize your Amazon Sponsored Brand Ads, and use those ads to build brand awareness and increase your profits? In this article, we walk you through the three core campaign strategies that PPC Entourage relies on to get Amazon sellers...
Did you know poor cash flow management is the reason 82 percent of small businesses fail? As it turns out, even the most organized sellers experience cash flow problems at one time or another. Whether you’re a new or established seller, cash flow issues are bound to...
How efficient is your supply chain? As an Amazon seller, you should be asking yourself this question often. After all, the more efficient it is, the more quickly you can turn inventory and grow.To make sure your supply chain is well managed and moving at an optimal...
The value of Amazon is clear — retailers of all sizes are able to reach a built-in audience of hundreds of thousands of visitors. But no matter how successful your Amazon sales strategy, making a few simple adjustments to your listings can help your revenue reach new...
Private-label or “phantom brand” products are those supplied by one company to be sold under another company’s brand. You see them on grocery store shelves when a local grocer sells food items from another source under their store’s name—usually at a lower price. You...
Even before the internet, entrepreneurship was an exciting but risky game. Perhaps you remember the new restaurant in town or the corner store that everyone hoped would succeed. Months later, you may have seen a “For Rent” sign in the window and felt a twinge of...
A recent survey of advertisers has found that Amazon is now the third largest ad seller in the world, trailing only Google and Facebook. What’s more, research shows that a large proportion of advertisers are planning to increase their ad spend over the next 12 months,...
Disruptive. Exponential Growth. Redefining the Business Landscape. Innovative. Sound like your Amazon e-commerce site? Amazon e-commerce businesses are easy to set-up with low barriers to entry, but after a few years of year-over-year of sales growth, scaling and...
Every Amazon seller has experienced their unique share of stresses. Maybe your listings haven’t been hijacked, but you’ve probably been frustrated by a high number of returns or by your inventory getting damaged in an Amazon warehouse.Did you know that even though...
By Erick Rodriguez from Virtuous GraphicsIf you’re a private label seller on Amazon, you might be exploring the possibility of employing Amazon packaging and product inserts to boost the customer experience. Chances are, you’re wondering if it’s a worthy investment;...
If you’re an Amazon seller and haven’t already started selling internationally, you may want to start doing so. The international market offers fantastic potential and with the right strategy you can significantly expand your business. Some sellers, however, may be...
You need a unique, differentiated brand to make your e-commerce store stand out among the sea of online retailers. Today’s consumer cares more about the brands from which they purchase than even the products or services themselves. Amazon is strict about the...
INSIGHTS BY AVASKSo, you’ve spent time and valuable resources planning your journey to the stars and have successfully landed on your new planet. What now? Well, any self-respecting astronaut needs one more crucial thing to thrive – A base. Everyone needs a...
