Over the past couple years, as marketplaces have captured the majority of e-commerce market share, many pundits have claimed that branding is dead. They’ve reasoned that because marketplaces like Amazon have become the go-to channel for online sales, that...
Let’s face it; with the increase of online orders every year, there is also an increase in A to Z claims being filed by your buyers. The first word that comes to mind is headache. Whether it is a damaged package or item not received, A to Z claims take up more time...
The New Year provides a perfect opportunity for a fresh beginning. If you are in the business of online selling, you undoubtedly deal with many demands on your time. It’s critical to be productive with your work efforts if you want your online business to thrive....
The benefits of using FBA to fulfill your orders are obvious. However, putting all your eggs in this basket can limit growth because it requires large amounts of capital. This article describes how some sellers have solved the cash flow problems caused by FBA. You’ll...
In today’s distracted consumer environment, great content can make or break a product marketer. Online sellers that embrace product content are positioned to be winners in an increasingly crowded marketplace on Amazon and elsewhere. Fact: when they are in research and...
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