Effective Ways to Drive Outside Traffic to Amazon Listings

You may have a perfectly-optimized Amazon listing with beautiful images and well-crafted product descriptions. A first-rate Amazon listing is critical, but it’s not the only avenue for driving traffic to your site. Rather than just harnessing the buying power of...

How Well do You Know Your Customers?

Studies show that 40 percent of marketing executives craft their strategies without the help of customer engagement data. Some might consider this a shot in the dark. After all, how can you appeal to your target audience if you lack an understanding of who they really...

7 Reasons Why Amazon is Successful [infographic]

Because of the opportunities provided by the online marketplace, Amazon has been considered as one of the most successful e-commerce sites. However, it was not just because of luck but because of a strategy that focused on satisfying customers. You, too, can achieve...

Get in on Amazon’s Recently Un-gated Categories

Amazon offers many different seller categories, but about 30 percent of them are restricted or “gated.” This allows Amazon to keep a close watch on certain types of products—many of which are governed by various quality standards in their respective industries—to...

Sell More on the Fourth of July

The lazy days of summer can translate into slower sales for some Amazon sellers, but the Fourth of July offers a great opportunity to increase your profits. Independence Day is also a great time to try out new marketing techniques. You can take advantage of a slower...