Feb. 1, 2024
BENTONVILLE, AR – Walmart recently increased its investments in augmented reality (AR) and virtual reality (VR) technologies to better assist customers in envisioning how fashion, beauty, and home items would look virtually. Walmart will apply the technology to enhance the way customers shop for eyewear with a new Optical Virtual Try-On. Beginning February 2024, customers will be able to virtually “try on” frames and purchase prescription eyewear online through the Walmart app or directly on Walmart.com.
“As a company, our commitment is to provide our customers with a shopping experience that exceeds expectations – one that is easy, engaging and personalized,” said Tom Ward, executive vice president and chief eCommerce officer of Walmart U.S. via news posted on Walmart.com. “With our latest addition, we are offering our customers yet another dimension of choice, meeting them exactly where they are in their shopping journey. This is a testament to our continuous efforts to redefine and elevate the shopping experience.”
While the concept of virtual try-on is not new, Walmart is taking it to the next level, specifically using 3D data and advanced algorithms to create a digital twin of eyewear frames, resulting in a more realistic virtual try-on (VTO) experience.
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