August 1, 2025
BENTONVILLE, AR – A Report on Walmart news detailed new ways that the Arkansas-based juggernaut is making moves to thwart fraudulent sellers who use fake credentials and seek to dodge enforcement. In an effort to keep Walmart.com secure, company officials are touting a multi-layered enforcement system with zero tolerance for bad actors, including:
Seller vetting prior to onboarding, including identity and business verification, with ongoing compliance reviews.- Pre-listing protections such as restricting who can sell certain categories.
- AI-driven and real-time monitoring of product listings for policy compliance, intellectual property infringement, overseen by machine learning, automation and human management.
- Clear policies with swift enforcement measures, including proactive removal of violating listings and, when necessary, removal of sellers.
- Rapid response capabilities enabling our Trust & Safety team to investigate and address violations quickly.
- Brand protection tools that allow owners to flag and it is resolved quickly.
- Customer-centric policies, including convenient store-based returns for Marketplace items.
- Educating sellers to meet and maintain high standards.
“These systems are continually enhanced and strengthened to protect consumers from the latest threats facing every open marketplace,” Walmart writes. “When issues arise, our dedicated Trust & Safety team acts swiftly to investigate and resolve issues, alongside the many sellers who act with integrity on our site every day.”
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