August 8, 2025
SINGAPORE – TikTok has expanded its Out of Phone program, bringing content beyond the mobile screen and further into the physical world. Building on the success of its retail and billboard integrations, TikTok is introducing four new partners – Curb, Westfield Malls, Rockbot, and Hope Hydration in an effort to add more screens across vehicles, shopping malls, retail locations, fitness centers, airports, and local businesses nationwide. According to a TikTok press release, this marks the next phase of TikTok’s commitment to making its most engaging content and campaigns more accessible.
1) TikTok is partnering with Curb to bring full-screen, sound-on, motion video to the largest taxi network in the U.S.
2) TikTok is teaming up with Westfield Malls to bring its content and advertising to screens across upscale shopping centers in the U.S.
3) With Rockbot, TikTok will expand to streaming digital media solutions – music, digital signage, TV for business, and retail media – for brick-and-mortar businesses of all sizes.
4) TikTok is bringing its content to Hope Hydration’s HydroStations™, which dispense free, chilled water in some of the busiest places on Earth — from Times Square to the world’s top music festivals.
“We created the Out of Phone program to give brands and creators new ways to connect with audiences in the moments that matter – whether they’re walking through a city, shopping with friends, or traveling across the world,” said Dan Page, global head of Partnerships, New Screens, TikTok. “These new extensions unlock even more real-world opportunities for discovery and connection, powered by TikTok and its vibrant community.”
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