March 21, 2025
by Andrew Maffettone, founder of BlueTuskr
LAS VEGAS – Amazon is a powerhouse when it comes to e-commerce, so why leave it? While there’s no question of Amazon’s e-commerce power, the truth is relying solely on its ecosystem may be leaving some opportunities on the table. That’s where off-Amazon strategies come in.
This isn’t about completely ditching Amazon for other platforms; this is about using other platforms to strengthen your Amazon. Below, I’m going to dive into different ways you can grow your Amazon business using off-Amazon strategies and why you should even care. Whether you’re new to e-commerce or an experienced seller, there’s a golden nugget here for you.
Why Off-Amazon Strategies Even Matter
Two points here…
1) Amazon may take care of logistics, fulfillment, and customer service, but the competition on the platform is intense. To stand out, you need to drive external traffic to your listings, boost your visibility, and strengthen your brand.
2) The modern consumer doesn’t interact with just one platform—they’re constantly shifting between Google, TikTok, Instagram, and beyond.
Simply put, off-Amazon strategies allow you to:
• build a broader audience base;
• boost your Amazon listing page rank through external traffic like SEO and ads;
• increase customer loyalty by creating repeat purchases;
• diversify revenue streams to reduce reliance on a single platform; and
• most of all, increase overall profits
Ads That Pay Off
Driving off-platform traffic via paid ads can positively alter your Amazon business. By optimizing your Amazon Attribution, you can track how external campaigns push traffic toward your listings.
If you didn’t already know, Amazon rewards you with a 10% referral bonus through the Amazon Attribution program when you drive external traffic to your listings. This incentive offsets ad spending and increases your profit margins.
So how do you do this? Depending on your target audience, you can leverage Google Ads, Facebook Ads, or even TikTok Ads to drive traffic to your Amazon listings. Whichever one you choose, don’t forget to use your unique Amazon Attribution tracking code to measure your campaign’s success.
Influence with Impact
Some say influencer marketing is dead.. the stats say otherwise. In fact, 63% of consumers trust influencers’ opinions over what brands say about themselves. This is where influencer marketing comes in.
Working with the right influencers can increase your visibility and credibility and ultimately drive sales. A good rule of thumb is to find influencers whose brand aligns with yours; that way, you’re reaching an audience that will be interested in your products.
Leveraging Amazon tools like Creator Connections gives you direct access to a pool of reliable, vetted influencers across social media platforms. If you doubt the power of Creator Connections, just consider the benefits of using this platform over reaching out on your own. It streamlines the entire process, gives you access to a diverse pool of influencers and their audiences, and includes built-in performance tracking to measure the success of your campaigns.
SEO Sells
If you think SEO is only for your website, think again. Your Amazon listing needs it, too. Just like Google, Amazon ranks listings based on user experience, not just its rules (although following those are important, too). So how do you get there? One key factor in Amazon SEO is building backlinks to your listing from external sites.
This could mean creating content or getting someone else to link to your amazon listing or use your attribution link. Why is this so powerful?
This backlink traffic tells Google and Amazon you’re trustworthy, therefore increasing your SERPs and Amazon ranking and driving even more organic traffic (which then tells Google and Amazon you’re trustworthy again). As this snowballs and you continue to prove credibility and drive traffic to your website with backlinks you’ll see it starts to build upon itself.
Maximizing the Power of Email Marketing
Did you know that the ROI of email marketing is $42 for every $1 spent? That’s four times higher than any other digital marketing channel.
With Buy with Prime, you have access to your customers’ email addresses through their orders and reviews. Utilize this information to build an email list and create targeted email campaigns to encourage repeat purchases and promote new products.
Here’s a pro tip: Take it a step further with Klaviyo’s Buy With Prime integration. This allows you to implement proper retargeting measures and build tailored segments specifically for Amazon shoppers to promote Amazon-related deals, product drops, and more.
But before you hit the ground running…make sure to follow Amazon’s rules and regulations for using customer data in your email marketing efforts.
Leveraging Affiliate Marketing
Affiliate marketing is another powerful off-Amazon strategy for growing your Amazon business and another place where you can leverage Creator Connections.
To make the most of affiliate marketing, ensure that you have a clear and attractive affiliate program set up. This includes offering competitive commissions, providing promotional materials for affiliates to use, and establishing clear guidelines for promoting your products.
Creator Connections has key features to help with this such as affiliate links and an incentive structure to help keep affiliates motivated. Aside from Creator Connections, you can also utilize platforms like ShareASale or CJ Affiliate to connect with potential affiliates and track their performance. Remember to regularly communicate with your affiliates and provide them with support and resources to help them effectively promote your products.
Other Key Strategies
Use Data from “Buy with Prime”
Buy with Prime offers access to valuable customer insights like purchase trends. And here’s a pro tip: if you add an event code to your button, you can get Google Analytics to track demographics.
Use this data to segment customer lists, create targeted Amazon ad campaigns for repeat buyers, and optimize your website performance. By creating specific landing or collection pages for Buy With Prime products, you can track promotions effectively and identify how many visitors are Amazon shoppers versus non-Amazon shoppers.
Social Media Marketing
Don’t underestimate the power of social media when it comes to off-Amazon strategies. Use platforms like TikTok, Instagram, and Facebook to showcase your products, engage with potential customers, and drive traffic to your Amazon listings.
Attend the Prosper Show 2025
Want to learn more about scaling your Amazon business through off-Amazon strategies? Don’t miss my talk at the Prosper Show 2025 on Wednesday, March 26 (details below), where I’ll be pulling the curtain back on my own off-Amazon strategies and sharing insider insights we use at BlueTuskr that have skyrocketed hundreds of Amazon businesses.
Importance of Diversifying Revenue Streams
As an Amazon seller, it’s important not to put all your eggs in one basket. Relying solely on the platform for sales can be risky, as changes to algorithms or policies can greatly impact your business.
By implementing off-Amazon strategies, you can diversify your revenue streams and reduce your reliance on a single platform. This can provide stability and security for your business in case anything were to happen with Amazon. Plus, it allows you to tap into different markets and reach a wider audience.
About the Author
As a marketing expert with over 15 years of experience, Andrew Maffettone (Maff) has worked in just about every role within the marketing world. Working for both agencies and in-house brands, he experienced firsthand the successes and opportunities of working toward results. Frustrated with trying to get separate agencies, departments, and people to try to work together, Andrew founded BlueTuskr (Booth #318 at Prosper Show). He intended to bring a sense of unity to brands by developing an internal team that works together toward one common goal: results.
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