January 17, 2025
RENO, NV – Shane Barker founded TraceFuse to help online sellers navigate the challenges of managing their brand reputation on Amazon. The Reno, Nevada-based company has evolved from a small consultancy to a trusted partner for sellers globally—removing thousands of fraudulent and non-compliant reviews.
“We’ve honed our services to be fully compliant with Amazon’s Terms of Service,” says Barker (pictured), founder and CEO, TraceFuse, “while maintaining a pay-for-performance model, ensuring transparency, and value for our clients.”
Sellers with brands suffering from negative reviews, take heart; Barker has your back. The Prosper Show newsletter sat down with Barker to explore TraceFuse and its negative review removal services.
Prosper Show: What does your company do?
Barker: TraceFuse specializes in helping Amazon sellers protect and enhance their brand reputation by removing negative product reviews that violate Amazon’s community guidelines. We provide a fully compliant, pay-per-review-removed service, empowering sellers to focus on growth while we handle the complexities of review management.
Prosper Show: What’s a real-world example of how you’ve helped a client?
Barker: One of our clients, a health supplement brand, was struggling with a series of negative reviews that were impacting their sales and brand reputation. We successfully removed more than 15% of their flagged reviews within weeks, which helped restore customer trust and significantly improved their product ranking. This directly contributed to a 25% increase in sales over the next quarter.
Prosper Show: What is the biggest misconception about what it takes to succeed?
Barker: Many sellers believe that success is purely about having a great product. At TraceFuse, we understand that even the best products can lose sales and struggle to gain traction if potential customers are discouraged by negative reviews. Our negative review removal service ensures that if you are attacked by a competitor, or given a review that violates Amazon’s Community Guidelines, we’ll file cases to have it removed.
Prosper Show: Why are some online sellers hesitant to switch consultants/marketing companies when things are not going well?
Barker: Many sellers fear the disruption and uncertainty of change. They often worry about losing progress or wasting time getting a new consulting company up to speed. There’s also the concern of trust—finding a company that truly understands their challenges and aligns with their goals can feel daunting.
Prosper Show: Why are in-person trade shows such as Prosper Show still relevant?
Barker: In-person trade shows foster authentic connections and provide a platform for meaningful conversations that are hard to replicate online. At Prosper, we can engage directly with sellers, answer their questions in real-time, and demonstrate the impact of our services in a personal, interactive setting. It’s also a chance to gain industry insights and build lasting relationships.
Prosper Show: What improvements/updates have you made recently?
Barker: We’ve recently enhanced our reporting dashboard, giving clients full visibility about the reviews we’ve removed and the negative reviews we’re currently working on. Additionally, we’ve streamlined our onboarding process to make it faster and more user-friendly, ensuring sellers can get started with minimal friction.
TraceFuse is a first-time exhibitor at Prosper Show, scheduled for March 25-27, 2025 at the Las Vegas Convention Center.
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