AUSTIN, TX – BigCommerce, an open SaaS ecommerce platform for fast-growing and established B2C and B2B brands, and Marketplacer, a global technology platform that enables brands, retailers, and suppliers to grow online marketplaces at scale, have formed a strategic partnership.
BigCommerce customers will now be able to transform their online stores into powerful marketplaces where they can sell more diversified products and provide seamless shopping experiences that drive conversions and accelerate growth.
“We’ve been watching the impressive trajectory and evolution of BigCommerce for a long time, and we’re very excited about this new relationship and the impact it will have on our shared customers,” said Jason Wyatt, CEO and co-founder at Marketplacer. “The powerful combination of Marketplacer and BigCommerce allows customers to access a modern full-stack solution for their ecommerce platform.”
The BigCommerce Marketplace Connector, developed by BigCommerce agency partner Web Force 5, opens the opportunity for customers to allow third-party sellers to list and sell their products directly from their BigCommerce stores. When connected, all seller data is automatically synced almost instantly, enabling customers to manage multiple sellers—each with distinct products, catalogs and more—while simultaneously harnessing the best-in-class capabilities of both the ecommerce and marketplace platforms.
Recognizing the potential of a connected marketplace, Australian design outlet The DOM approached Web Force 5 to integrate its existing Marketplacer platform into its BigCommerce store. The DOM enhanced its marketplace functionalities, delivered near-real time data updates, ensured a seamless workflow integration of its 100+ sellers, and improved reliability for a solid customer experience.
The BigCommerce Marketplacer connected model allows customers to expand—turning suppliers into sellers and adding hundreds or thousands of new products to the site without the burden of managing inventory and warehousing requirements, nor disrupting shopping or delivery experiences.