by Ali Tartarzan, director of Product, Teikametrics

LAS VEGAS – Continued success on your most valuable marketplace isn’t a guarantee. With a sea of competitors vying for attention, simply listing your products and bidding on keywords isn’t enough. Connect your advertising strategy, inventory management, and data analysis to stand out amongst the crowd and achieve sustainable growth. This article will equip you with the essential knowledge and actionable steps to maximize your growth on ecommerce marketplaces. Let’s dive in and unlock the full potential of your marketplace sales.

Maximize Visibility and Drive Sales with Strategic Advertising
One of the best things you can do to achieve growth on a marketplace is strategically amplify your reach through advertising. Effective advertising can significantly boost your visibility on marketplaces without compromising ROAS, driving more sales and increasing profitability. But it can be hard to maximize profit and ensure that your ads are achieving goals. To make ads work for you, be sure to focus on:

• Keyword Targeting and Value Based Bidding
Setting the right keywords and bids is not a one-time task. It requires ongoing monitoring and constant optimization and refinement. Keywords and bids should be updated in real time to reflect seasonality, time of day, day of week, geolocation, ad type, price point variability, product category variability, target ROAS, target ACOS, and remaining budget.Unfortunately, most brands and sellers cannot manually keep up with the amount of work it takes to optimize every keyword and bid for an entire product catalog. Using an AI-based tool like Teikametrics’ Smart Bidder to automatically adjust bids on the most valuable keywords on an hourly basis can significantly increase your business’s efficiency.

• Goal-Based Smart Campaigns
Campaigns should change to match the specific business goal they’re trying to achieve. Consider goals including Product Launch, Growth, Profit, ROAS, and Liquidation when choosing how to structure your campaigns. The easiest way to do this is by leveraging Teikametrics’ Smart Campaigns. Setting up goal-based Smart Campaigns provides measurable results and significant time savings for teams trying to manage a large or dynamic catalog.

Optimize Titles and Listings in Real Time
Product listings are your most valuable asset when it comes to attracting potential customers and converting them into sales. Listings serve as a digital salesperson, highlighting products in the best possible way at all times. But creating effective listings isn’t a “set it and forget it” task. The marketplace landscape is constantly evolving. Search trends change, competitor offerings shift, and customer preferences fluctuate. That’s why real-time optimization is so important. By continuously monitoring and updating your listings, you can ensure they remain competitive and maximize your sales potential.

Real-time optimization can ensure that you have:
• Dynamic titles updated based on performance data and keyword research.
• Keyword-rich descriptions that are regularly reviewed to include relevant and up-to-date keywords.
• Consistently high listing scores to make sure that your product information is complete and accurate so that your products remain discoverable and likely to convert.

While manual optimization is possible, it’s not easily scalable, especially for sellers with large catalogs. With Teikametrics’ AI, you can optimize product titles and listings in real time using ad-driven and custom defined keywords.

Inventory Mastery: Never Run Out, Never Overstock
Effective and accurate inventory management is the backbone of a successful e-commerce operation – especially as you expand into new marketplaces. Balancing enough stock to meet demand without overstocking is crucial for maximizing profitability and customer satisfaction. Here’s how to master your inventory:

1. Forecast Demand: Know your demand to prevent stockouts. Analyze past sales data, consider seasonality trends, and factor in any upcoming promotions or marketing campaigns. The key is to be aware of your current inventory levels and adjust accordingly. If you know that you’re running low on a product, then you may want to stop advertising it until you’re restocked. Conversely, if you overestimated demand you may need to advertise a reduced price to liquidate inventory.
2. Manage Slow-Moving Inventory: Identify products that linger on shelves longer than 90 days. Quickly adjusting your advertising strategy for these items prevents excess inventory buildup.
3. Detect Sales Anomalies: Don’t let a one-time spike (or dip) in sales influence your entire inventory strategy. Look at historical data and predict when you might see anomalies due to seasonality, time of week, time of day, etc. If you’re not able to find this information quickly, you may benefit from leveraging a tool to automatically spot trends and detect deviations in real time.

If you’re a seller using FBA or WFS and struggling to connect inventory with sales data, then you’ll definitely want to check out Teikametrics’ Inventory Optimization tool. Its AI functionality can help predict demand and adjust your strategy in real-time, while also making sure you’re alerted to stock-outs and slow moving inventory.

Continuous Optimization: The Key to Long-Term Growth
The best products and campaigns may not drive profitability if you aren’t monitoring performance. A crucial step in maximizing your marketplace growth is establishing a single, unified view of your performance data. Moving away from manual spreadsheet manipulation is essential. Look for a software platform that allows you to consolidate all your marketplace data into one repository, providing a single source of truth for informed decision-making.

You should be able to easily switch between brands, products, and geolocations to compare performance across key metrics like CVR, ACOS, ROAS, and more. But for those brands who are ready to maximize growth in their most valuable marketplace, you must connect COGS data with performance data to measure profitability. Without every piece of the puzzle, there’s no way to know which products are really driving sales, and which are costing more than they’re worth.

Conclusion
Ready to unlock the full potential of your marketplace sales? Start by assessing your current advertising strategy, inventory management practices, and data analysis capabilities. Identify areas for improvement and explore solutions that can help you achieve sustainable growth.

If you’re ready to take the next step and maximize your growth, Teikametrics offers AI-driven solutions like Smart Campaigns and Inventory Optimization that transform insights into action. Elevate your marketplace presence with Teikametrics. Visit our website for a free consultation or a live demo and start making sustainable growth your reality.

Teikametrics will be exhibiting (Booth #411) at Prosper Show 2025, scheduled for March 25-27 at the Las Vegas Convention Center.

View Other Prosper Show Exhibitors – https://prospershow.com/floor-plan-exhibitor-list/