Every week, Hendrik Laubscher will be providing third party sellers with a selection of news stories that they need to be aware of. As a Prosper Show participant we strive to ensure that you can focus on your business while we handle all the industry news. The week can be summarized as Amazon testing things and Jet struggling with providing information to their customers. Jet also leases a warehouse in Nevada as their West Coast base of logistics.

For now, Jet has opted for a uniform design strategy even though it has only heard complaints from some of the brands they sell. That said, Jet is considering making a change so that the fully discounted price will be shown for brands that don’t object and leave the pricing display as is for the brands that do, Lore said. Lore is waiting for a recommendation from his team on what to do. This is a big problem and potentially a bigger issue than what is seen in the press. If Jet cannot show their lowest pricing to customers clearly what incentive is there then to purchase membership? Read more here.

A Cuisinart warehoused in California may no longer qualify for two-day shipping to a Prime member in Vermont. That’s the idea behind a new program Amazon is testing with some independent merchants. The program, nicknamed Ship by Region, lets certain sellers designate where they’re willing to ship goods in two days or less to Prime members. The merchants may limit how far they will ship some items – large-screen televisions, for example – with the two-day guarantee under Prime. If a Prime customer is outside that region, shipping may take longer. This is a big deal and Amazon is doing 2 things here. One, they are potentially optimizing their chief revenue driver (Prime) and showing the upstart (Jet.com) that they mean business with using location as a revenue generating strategy. Read more here.

JLL represented Jet.com, a leading e-commerce shopping club, in a new lease for 160,000 square feet of industrial space at USA Industrial Center located at 2777 USA Parkway in McCarran. Jet.com will use the space for its West Coast warehouse and distribution center. Jet is trying to scale their operations and Nevada makes sense in terms of tax collection, location. Read more here.

Till next week. Onwards.