Spring is in the air.  That’s great news for those of us who are ready for a change from the cold and dreary days of winter.  It’s also exciting for retailers who can cash in on the euphoria of warmer weather.

Studies show that people buy more with the advent of spring’s arrival.  There are several theories as to why this may be the case, and many of them are related to sun exposure.  People react positively to light, and spring signals increased exposure to the sun.  The sun can trigger chemicals that make us happier and enhance our body’s hormonal balance.  As people’s moods improve, they tend to have more energy for shopping and a greater desire to leave their home and visit retail establishments.  The increase in sunlight is accompanied by other spring phenomena that increase happiness and vigor, including blooming flowers, greening lawns, and chirping birds.

There are also a number of occasions that fuel spring shopping, including Easter, National Teacher Day, Mother’s Day, and Memorial Day.  High school proms and the coming of swimsuit season also draw out more shoppers.

So how can you increase your sales in spring?  Here are a few tips:

  • Hold a spring sale to liquidate fall and winter items.

  • Think of ways to tie your merchandise to the spring season. Do you stock spring cleaning items?  Craft items for Easter décor or spring wreaths?  Kitchen supplies for cooking up spring-themed recipes?  Spring fashion items?  If so, tout them through your website and email campaigns.

  • If your merchandise is not spring-related, simply hold a spring break sale. Discounts get people in the door.

  • Engage with your social media community. Offer a spring photography contest, Easter egg decorating competition, etc.  The prize could be one of your newest products.

If your business has been hibernating through the long days of winter, let the spring season pep up your sales.  If you need more ideas, attend Amazon sellers conventions, like PROSPER Show, where you’ll get tips and tricks from leading entrepreneurs and ex-Amazon leads.