In terms of sales, Father’s Day lags behind Mother’s Day. One reason may be that Father’s Day is sharing the limelight with graduation in the month of June, causing people to split their budget between presents for dads and grads. Mother’s Day, on the other hand, has no competition in the month of May.

At online seminars and some Amazon marketplace shows, experts have shared expertise to help retailers boost their sales during occasions throughout the year.

Here is a summary of some of the top tips:

  • Get your Father’s Day merchandise listed – It’s important to delineate what your Father’s Day offerings are. Pertinent products include electronics, tools and appliances, clothing and accessories, sporting goods, etc.
  • Remove basic buying barriers – There are certain things that prevent shoppers from buying Father’s Day items online. Some buyers fear that they will not get their gifts on time. Others are looking for the deals that brick-and-mortar stores offer instead. Shoppers also fear that they may not be able to return their purchases if their dad does not like them. Addressing your customers concerns will help spur them to purchase from your online store.
  • Include relevant, holiday-specific keywords – Make sure these keywords are in your product descriptions so that your merchandise will show up in the search.
  • Create Father’s Day collections and store categories – Create a collection of your Father’s Day products to enable your customers to find them easily.
  • Use social media to advertise your Father’s Day promotions – Amplify your Father’s Day offers on your social media accounts, such as Twitter, Facebook, Instagram, and others. Many people share discounts and deals through social media. Splashing deals for people to share will drive more traffic to your website for Father’s Day.