Amazon reigns supreme in online shopping, capturing 44 percent of the market share. As a result, sellers flock to Amazon, hoping to get their own piece of Amazon’s success.

Want to increase your profit margins on Amazon? You might have better luck selling on Amazon if you can offer your own branded, private label products. Retailers can consider creating special products, or niche products, to rise above the competition.

Creating these unique products today is easier and more manageable than it was a few years back. Products used to be ordered in bulk and shipped from overseas. They required a period of prototype testing and often took a few weeks to arrive. Retailers can now order white label products for quick delivery from their suppliers and mark them with their personal brands to give the products a distinct character. For this reason, many manufacturers are now mass-producing quality “blank” versions of different products that are ready for retailers’ customization. These white label products can be rush-delivered to the retailers’ doors in a matter of days. Retailers can then create personalized products that will appeal to their customers and simultaneously reinforce their brand.

The first step for selling on Amazon is to come up with a niche product. Finding your niche is crucial for setting yourself apart in the world of e-commerce. Conduct thorough research to learn what customers want and need. Settle on something that is unique and widely appealing but that may not be easily consumable because of the limited availability. You will want to capitalize on a position of high demand and low supply.

Next, place your order with the white label suppliers. Your products will come in plain packaging, which your design specialist can transform into distinct packaging. No one will know they started as a white label item.

You can learn more about buying and selling white label products by attending Amazon seller conferences like PROSPER Show, where experienced vendors and solution providers meet with up and coming retailers and share tricks of the trade.