If you haven’t already started planning your online business strategy for 2019, now is the time to start. Online customers demand superior customer service as much as they expect quality products. Make sure that your website fully utilizes the search engine technology available and incorporates engaging advertising. Those combining all these aspects are sure to boost sales and customer opinion ratings.
As you are fine-tuning your approach to the upcoming year, keep in mind the following predicted trends:
- Improved Searches
Few things are more frustrating than trying to find something in an online store but having the search results come up empty. Studies show that after just one negative online search engine interaction, customers are likely to abandon their efforts altogether on that website. Make sure that your search engines can reach all areas of your website with speed and precision.
Developers are working diligently to improve image and voice searches. Customers want to be able to upload an image using their smartphone and find the same product in the store of their choice. They also want to be able to speak into their device and have the same search results appear as if they had typed their keywords into the search bar on the screen. These technologies are not going to go away, so make sure that you are keeping an eye on them as you continue to improve your website.
- Immersive Advertising
Customers expect websites to be interactive and you need to use this to your advantage. When designing your website, be sure to include videos in the hero banner at the top of your homepage. This is likely to grab and keep your customers’ attention. Showcase your products with how-to videos or real-life footage of people using the product and encourage your customers to submit their own videos while using the merchandise. Link these videos to your social media profile for additional exposure. These strategies keep your products in the spotlight while presenting authentic advertising.
- Superior Customer Service
Even though customers are much less likely to walk into your physical store than they were 20 years ago, they still demand the same (or higher) level of customer service during the browsing and purchasing experience.
Customer service through a virtual assistant is one way to help your customers feel like they’re being looked after. Virtual assistants are programmed to ask questions and help direct customers to products that meet their needs.
Similarly, advanced tracking logarithms embedded in your website give suggestions to your customers, so they don’t have to keep searching on their own. These recommendations are huge time-savers for your clientele and the data shows that they are also greatly appreciated.
If you’re new to the game with your online market, ask your customers for feedback on what they enjoyed and what they think you can do better. These suggestions can help you improve your site if your online performance is currently subpar.
Keep these strategies in mind as you develop your online presence for 2019. Customers expect an engaging and fruitful online experience and are hastier than ever to close out of stores that don’t provide the level of service they want. Continuously improve your search engines and advertising to keep your customers happy. But make sure you don’t skimp on providing the best customer service possible, whether it be through a virtual assistant or a human one.
If you need more ideas for pumping up your sales in 2019, attend Amazon sellers events to learn from experts in the field and network with leading service providers.