It is difficult to fathom the intricacies of the online selling world, with its millions of products being shuttled out to all corners of the globe. The logistics alone are dizzying, as you contemplate fulfilling orders, shipping the orders, managing inventory, staying on top of sales tax requirements in different states, and more.
Because of the complicated nature of online selling, many myths have arisen. Here are some of the most common misconceptions about online selling:
- An e-commerce website is only about selling – A website serves other purposes than simply hawking goods. While the ultimate goal may be to funnel visitors to the checkout process, a website can also serve as a lead generator. A site visitor who becomes interested in your product might ask for a quote and ultimately make a purchase.
- Your website will automatically generate traffic – You can’t just sit back and relax after you launch your website. You should continue to evaluate your marketing strategy and assessing the effectiveness of your site design.
- You need a Facebook shop – Social media is used as a platform for making comments about products but not necessarily for purchasing something. Social media is often used to gauge the popularity of a product before someone makes a purchase.
- You don’t know enough to start an online business – You can rely on website service providers to guide you as you launch your online business. Do your research and lay out a selling strategy, determining pricing and product range.
- Low price is the main reason customers spend at one site over another – On the contrary, customers are often willing to pay higher prices as long as they are satisfied with their shopping experience and the quality of the product.
- You don’t have the money it takes to sell online – The cost of starting an online business is very modest. Web services are cheaper today because of the competition.
- It’s useless to compete if someone is already doing what you want to do – If someone is already working on your idea, it must be a good one. You will notice that many websites sell the same kind of product, but they still survive because they offer something unique.
- You need a big advertising budget to sell online – You can get by without with an inflated advertising budget and utilize a grass-roots strategy for marketing your product.
You may hear some discouraging input about selling online, but don’t let it get to you. If you stay determined, focused on your strategy, and willing to work hard, you may find yourself busting through the negative myths sooner than later.