January 31, 2025
LAS VEGAS – As an exhibitor and sponsor, Channable is riding considerable momentum after helping more than 9,000 global companies (and 25,000 marketers) sell more with built-in feed templates for over 2,500 of the world’s biggest marketplaces, affiliate websites, and eCommerce platforms—such as Amazon and Google.
“We help companies grow their business via a platform to help list, advertise, and analyze products across channels and marketplaces,” explains Ben Riggle, managing director, North America. “The platform empowers brands, retailers, and agencies to better reach consumers and increase online sales by managing and optimizing their product data—all in one platform. Our automation tools provide the power to create hyper-relevant ad campaigns at scale. In short, we help savvy marketers save time and money that they can use to continuously grow their business.”
Prosper Show sat down with Riggle to get a better sense of Channable’s impact, as well as some history about the 10-year-old company that is based in Utrecht, Netherlands with U.S. headquarters in New York, N.Y.
Prosper Show: What’s an example of how you’ve helped a client?
Riggle: A premium men’s footwear brand faced challenges managing over 30,000 SKUs after transitioning from a legacy eCommerce backend to Shopify—resulting in a disorganized product feed unsuitable for effective advertising. By partnering with Channable, the brand implemented advanced feed optimization and segmentation strategies such as:
• Data Feed Cleanup – Utilizing Channable’s rule-based system, the brand reduced their catalog from 30,000 to 7,000 SKUs, eliminating outdated and irrelevant items.
• Title and Description Optimization – Dynamic rules transformed complex product names into concise, keyword-rich titles for better visibility on platforms like Google and Amazon.
• Custom Labels for Targeting – Strategic use of custom labels allowed the brand to prioritize high-margin products, exclude low-value items, and tailor campaigns for specific audiences.
Prosper Show: What is the biggest misconception about what it takes to succeed in online selling?
Riggle: A misconception is that in eCommerce one size fits all. This is a common misconception we hear all the time, but like most businesses, it depends on: who you’re selling to; where you’re selling; and how you’re selling. All of that matters as much as what you’re selling. It’s important to fine tune selling strategies down to individual channels and keep strict tabs on product/customer data to inform those strategies.
Prosper Show: What has been your relationship with the Prosper Show over the years?
Riggle: This is our second year as a Prosper sponsor and we’re excited to do even more with the show. Last year we sponsored the Learning Lounge, a booth, and the official Skyfall afterparty. This year we’ll have a bigger presence, a thought leadership session, another Learning Lounge, and we’re hosting a party ourselves for Prosper attendees.
Prosper Show: Why do you keep coming back to the Prosper Show?
Riggle: Channable has always been drawn to the idea of community. Prosper has done a good job of bringing together a community of like-minded entrepreneurs, marketing hackers, and eCommerce experts all with a unified goal of learning and growth. Last year, we met so many wonderful, helpful, and capable individuals who have now become our partners, customers, and most importantly, friends we can collaborate with in the long run.
Prosper Show: What are the origins of Channable?
Riggle: Channable was founded by three computer engineering students at the University of Utrecht (Netherlands) back in 2014. The company started out as a simple tool to help eCommerce sellers to get their product data cleaned up and pushed out to a few channels. That same premise holds true today, except now it’s an entire platform where brands, retailers, and agencies can efficiently manage their online selling across thousands of channels globally.
Prosper Show: Why are some online sellers hesitant to switch marketing companies when things are not going well?
Riggle: Humans are creatures of habit, so any major change like dropping or switching consultants, marketing companies, or tech platforms can potentially create a sense of fear or anxiety. Some sellers are hesitant because they believe switching will lead to similar results, so why go through the pain of change? Other sellers don’t switch because they believe that tiny change may break something and that would be far more painful—so staying put makes sense. Finally, one of the biggest reasons that switching is avoided is because of sunk costs; they sign and pay for an annual contract, they feel stuck, and want to glean as much value out of that bad deal as they can.
Prosper Show: Why are in-person trade shows such as Prosper Show still relevant?
Riggle: While there have been impressive innovations in the AI and augmented reality spaces when it comes to digital communication, the power of in-person human interaction is paramount. Humans need community, and to be able to engage fully with each other—that can only happen in face-to-face experiences like conferences. There’s also a higher degree of honesty and empathy that’s present when interacting with people directly rather than behind the screen, which leads to deeper business conversations and community.
Prosper Show: What improvements/updates have you made recently?
Riggle: Channable is constantly iterating and innovating to meet the needs of our users. We’re excited to speak to our biggest updates in person at the conference through our Solution Showcase talk, and at our booth (#344). In the meantime, you can find real-time insights into the work we’re pushing out here: https://product-updates.channable.com/
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