August 22, 2025
RICHFIELD, MN – Best Buy (pictured below at Prosper Show 2025) officially launched its “digital marketplace” earlier this month in a move that is expected to double the number of products available through the Best Buy App. According to a report on the Best Buy website, the Minnesota-based consumer electronics behemoth is adding new brands, categories, and products.
Best Buy Marketplace, powered by Mirakl, is the largest expansion ever of Best Buy’s product assortment, integrating new products from sellers across all digital experiences. Customers can now explore and shop from hundreds of new brands and added categories like seasonal décor, automotive tech, office and home, and movies and music. Best Buy will also soon introduce licensed sports merchandise to its product lineup.
“Our customers have always looked to us to bring excitement and inspiration in ways only technology can,” said Frank Bedo, chief marketplace and eCommerce officer at Best Buy. “With marketplace, we’re able to give them not only more of the latest technology, but a massive new collection of products outside of the tech space so we can truly offer the full experience they need.”
Best Buy is touting an expanded tech lineup that includes Samsung, Microsoft, LG, Lenovo, and HP. Customers can personalize their gaming setup with more options from brands like Razer, MSI and GT Player, as well as a wider selection of products like custom controllers, gaming chairs and desks, keyboards and mice, and monitors and headsets. In mobile accessories, the assortment tripled with more options for cases, screen protectors, chargers and more.
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