August 29, 2025
BENTONVILLE, AR – Walmart announced a suite of tools and initiatives this week, all designed to accelerate seller growth, expand international reach, and deliver omnichannel capabilities.
“Walmart has become one of the fastest-growing eCommerce platforms by focusing on what matters most: integrity, seller success and delivering exceptional experiences for customers,” said Manish Joneja, senior vice president, Walmart U.S. Marketplace and Walmart Fulfillment Services via press release. “Everything we’re building — from smarter tools to expanded fulfillment and global reach — is designed to accelerate seller growth and empower sellers to serve customers while driving their businesses forward.”
Walmart is equipping sellers with AI-powered tools that simplify operations, save time and increase sales. These innovations are shaped by seller feedback and are designed to help sellers optimize every part of their business — from listing products faster to managing operations more efficiently and engaging customers with confidence.
Tools and Capabilities
• AI-Powered Listing Tool and Smart Assistant: Single and bulk item setup tools reduce time to market and increase conversion rates, while Smart Assistant provides 24/7 real-time support.
• Seller Advisors Program: Walmart Seller Advisors Program, spanning categories, regions and business sizes, provides a direct line of feedback to Walmart leaders. Their feedback and insights help co-create impactful programs and solutions, fostering marketplace integrity and a healthy business ecosystem.
• Shipping Settings and Services: Sellers who self-fulfill can automate delivery promises by region, offering customers more delivery promises.
• Brand Portal: Protect brands and flag fraudulent activity with an enhanced focus on product authenticity.
Walmart is also introducing new seller incentives to help sellers compete during the peak shopping season.
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