January 9, 2025
LAS VEGAS – Online sellers looking to develop omnichannel marketing strategies would do well to pay a visit to the BlueTuskr booth when the Prosper Show convenes March 25-27, 2025 at the Las Vegas Convention Center.
“Prosper Show is a key opportunity to connect with Amazon sellers and e-commerce brands who are looking to scale and optimize their marketing strategies,” says Andrew Maffettone (pictured), founder and CEO, BlueTuskr, West Chester, Pa. “As a full-service marketing company, we’re eager to showcase our expertise, share innovative solutions, and build relationships with businesses ready to grow.”
Prosper Show sat down with Maffettone to learn more about BlueTuskr’s history, experience, and real world strategies that have already made an impact in the world of online selling.
Prosper Show: What is the biggest misconception about what it takes to successfully employ omnichannel strategies?
Maffettone: A lot of brands believe that either their brand won’t scale off marketplaces like Amazon, or that it simply isn’t worth the trouble. The facts are that while Amazon can often be an amazing revenue driver, the profits are much lower, and you have little to no control over the growth of your own brand. Most businesses that also have a strong presence off-marketplace tend to exit for much higher multiples than brands that are only available on one sales channel.
Prosper Show: What’s a real-world example of how you’ve helped a client?
Maffettone: We actually tag-teamed a case study with the Buy with Prime team at Amazon for the work we did with a brand called SNAP Mounts. We implemented the Buy with Prime feature on their website and developed a more omnichannel strategy leveraging their paid media, retention marketing, social media, and SEO strategies to look at the business more holistically across all sales channels. The implementation of that feature, tied with those strategies, allowed us to see some incredibly nice improvements almost immediately—with conversion rates on their website improving by over 60% and revenue increasing by 73% in a matter of a few months.
Prosper Show: What are the origins of BlueTuskr?
Maffettone: BlueTuskr is a bit of a spin-off of an old agency I was with called Seller’s Choice. At the time, we were one of the leading Amazon agencies in the industry before we were acquired. Now, I’ve created BlueTuskr to help brands that sell on marketplaces on Amazon to diversify and develop omnichannel marketing strategies—to grow their business across multiple sales channels.
Prosper Show: Why are some online sellers hesitant to try omnichannel strategies?
Maffettone: Omnichannel marketing can be very difficult to track results for if it isn’t something you’ve explored in the past. While diversifying and focusing on other channels off-marketplace can sometimes be stressful, it’s being able to evaluate your tactics and their success that is often where brands hesitate.
Prosper Show: What’s the elevator pitch for your company?
Maffettone: We are a full-service marketing company for e-commerce sellers who want to diversify their business and develop omnichannel marketing strategies to grow holistically across multiple sales channels and marketplaces.
Prosper Show: Why are in-person trade shows such as Prosper Show still relevant?
Maffettone: Nothing beats being able to meet in-person and learn from each other’s wins and losses. Plus, for many of us who work at home, or in an office, it’s always great to change up your environment to get you really thinking outside the box and learn new things that you can put into practice at your own business.
Prosper Show: Any recent operational changes and/or updates?
Maffettone: In 2024, We developed a much stronger relationship with the Buy with Prime team over at Amazon to further assist our brands with developing their omnichannel strategies. We also invested heavily into our infrastructure and our team to bring more people onboard who are all experts in their individual areas, and that has really allowed us to develop more holistic strategies for the brands we work with.
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