Oct 22, 2018 | Marketplace News
Halloween may not be able to compete with the winter holidays when it comes to sales, but it can still yield considerable profits. As an e-seller, it’s important that you develop a strategy for wooing Halloween shoppers, and make sure to start early so that you...
Oct 22, 2018 | Marketplace News
As the holidays approach, every retailer hopes that customers rush to their online store, resulting in skyrocketing orders. This happy scenario could have a sour ending if sellers run out of inventory and face a “stockout.” Customers get grumpy and their reviews...
Oct 22, 2018 | Marketplace News
When we ask businesses who their potential customers are, and they reply that everyone is, we get a little nervous. One of the keys to effective marketing is having a clearly defined target audience. When you understand your audience well, you can offer them what...
Oct 22, 2018 | Marketplace News
The advent of the internet opened a new frontier for entrepreneurs. Anyone can start an e-commerce business, even if they lack capital or experience. Starting is only part of the battle. Many online businesses start strong but fail due to problems with their...
Oct 18, 2018 | Marketplace News
Unlike in brick-and-mortar stores where you find seasonal products only at appointed times, seasonal products can be purchased every single day of the year through Amazon. In addition to year-round availability, fall season sales is when things really start to heat up...
Sep 16, 2018 | Marketplace News
Summer is ebbing, and the cool, crisp days of autumn are upon us. Fall temperatures are worth celebrating, but if you’re an online retailer, the season’s virtues aren’t limited to the weather. Fall ushers in the mega-retail holidays that can work wonders for your...
Aug 15, 2018 | Marketplace News
The fantastic thing about Amazon is that anyone can open an online shop and become profitable. It’s a boundless, level playing field for entrepreneurs with thrilling possibilities. These things are worth celebrating, but, as any Amazon seller can attest to, not every...
Jul 13, 2018 | Marketplace News
Because of the opportunities provided by the online marketplace, Amazon has been considered as one of the most successful e-commerce sites. However, it was not just because of luck but because of a strategy that focused on satisfying customers. You, too, can achieve...
Jun 18, 2018 | Marketplace News
The lazy days of summer are here again, bringing fun in the sun. Unfortunately, summer can also make for lazy sales as customers head for the beach or swimming pool and do less online shopping. If your summer sales need a kickstart, here are some ideas: Keep...
Jun 13, 2018 | Marketplace News
Having a business requires strategic planning and that includes cost minimization. You can’t put all the costs in the price of your product. Instead, recreate, innovate and trust yourself in making decisions that would not require cashouts. Free guides and mentoring...
Jun 12, 2018 | Marketplace News
When starting a new business, you’re often working with limited capital. Your needs may be many, but it’s rarely a good idea to plunge deep into debt—even if it’s for a promising business. If you’re smart about it, you can tap into the resources that you...
Jun 6, 2018 | Marketplace News
Did you know half of all items sold on Amazon are purchased from small and medium-sized businesses (SMBs) in the Amazon Marketplace? And that a staggering 300,000+ SMBs joined the Amazon Marketplace in 2017 alone?That means your competition is increasing at a...
Jun 4, 2018 | Marketplace News
Prime Day is a one-day global sales event. You might think of it as Black Friday for Amazon Prime members. In fact, Amazon hints that they offer more deals on Prime Day than they do on Black Friday. If you are an Amazon seller, here are a few Q&As about the...