The insider’s library of tactics, trends and analysis for sellers
Creating and implementing a solid multichannel campaign for your company’s marketing efforts is essential to interacting with your customer base. This doesn’t mean you run different campaigns on various platforms – an effective multichannel marketing campaign uses the...
The goal of every ecommerce site is to attract an audience and engage them enough to convert them to customers. The first step in this process is brand awareness, and the key to that is visibility. Through SEO (search engine optimization), retailers can position their...
The right selling strategy can provide your Amazon business with uncapped earning potential and access to millions of eager-to-buy customers. After all, Amazon sellers in the United States sold more than 3.4 billion products in 2020 alone. With over 2.5 million...
Starting a business is a daunting prospect for many people. There’s products, finances, employees, work-life balance, and the pressure of heading a company to think about, and that only scratches the surface of the stress that most business owners face daily. While...
Even before the pandemic forced many businesses to switch to a remote work structure, eCommerce companies saw the value in hiring virtual assistants. There are many benefits to hiring a virtual assistant, including reduced cost in office space, the ability to hire...
A Facebook Messenger block or Facebook Page suspension (or the fear of one) can keep you up at night. If you’ve recently found yourself with a Facebook Messenger block or Facebook Page suspension, you are not alone. Facebook AI has been on the war path lately, with...
Maybe you’ve just started selling on Amazon. Maybe you’re already an established seller with great sales. Either way, one thing is certain: If you want enduring success in the ever-changing world of Amazon, you can’t ignore the importance of having a strong brand. Ask...
Amazon changed the way the world shopped, and if the company’s astronomical rise to success is any indicator, it seems that it will be going strong for years to come—or will it? We polled professionals in various industries about the future of...
If you are currently an online vendor who uses Amazon’s Fulfillment by Amazon (FBA) service, you have probably heard of or been hit with long-term storage fees in the past. It was a well-known fact that Amazon analyzed inventory twice a year – February 15 and August...
Halloween marks the unofficial start of the holiday season, so it’s a “spooktacular” idea to incorporate some fun, seasonal marketing ideas into your small business advertising. The really nice thing about Halloween being such a low-pressure holiday is that you don’t...