Have you ever logged onto Amazon and clicked on Today’s Deals on the top of the page? Maybe a travel mug caught your eye. You kept scanning and, before you knew it, you had that travel mug, a new box of pens, and a digital camera in your shopping cart. You...
You’re running a sizable Amazon business. You’ve been around the block. And so you monitor the metrics that indicate your business is on track — sales growth, obviously, as well as gross margin on sales. You may also track the Amazon shopper...
If you’ve ever watched Shark Tank, you know the easiest way to be eaten alive by the sharks is fumbling over financial metrics. All entrepreneurs, whether in the tank or not, need to know their numbers. Large companies have the benefit of in-house...
Some of your products are winners and some are duds. It’s all part of the Amazon game. But what if all of your products were winners? What if every single one was a cash cow? While Amazon is constantly changing and product trends come and go, relying on data allows...
Every Amazon seller worries about margins. It’s well known among the selling community that Amazon takes a significant cut of the seller’s margins. The question becomes: How is budget allocated from what little margin remains? Amazon Income vs. Asset There is a...
The holiday season provides the break-through opportunity that many retailers need to become profitable, especially if they have been operating in the red during the preceding months. Amazon retailers may find themselves wondering how to position their products and...
Land on any Amazon guru’s squeeze page and you’re bound to see something like this: “Just sold $36k yesterday. Join my course to learn all my secrets.” You’ve got to love sales totals. They really are glamorous. They make us feel really nice inside. But if you...
One of the most challenging problems for an Amazon reseller is to find enough capital to buy and sell inventory. As a young company, it is often very difficult to get traditional bank financing. Banks often do not like to loan money to companies that are less than...
If you sell on FBA (Fulfillment by Amazon), Amazon reimburses you for mistakes they make with your inventory, like losing or misplacing inventory/shipments. However, most FBA sellers don’t realize: Reimbursements aren’t always automatic. Like tax deductions, the...
There’s a reason Amazon has associated itself with the word “prime.” With billions of dollars in annual revenue, dozens of profitable subsidiaries, and a market cap of nearly $1.6 trillion, the company has cemented its position as the leading global online retailer....
Have you found the magical wooden, kitchen product that you know will be the hottest selling item on Amazon? The supplier looks legitimate. After all, his website boasts FDA-approved materials, high customer satisfaction ratings, and of course, unbelievable prices....
Absolutely! With everyone selling on Amazon these days, how are you going to differentiate your product from the competitors? How do you ensure your product will arrive in good condition? How do you know the customer will be satisfied when they open the package?...
So many sellers come to me to learn how to ship to international FBA locations. When I drilled down to see why they were looking at FBA they would tell me how it was the only way they could meet the requirements for selling into international markets. These...
Amazon is the world’s largest product search engine, and it’s just getting larger. Here’s how it’s changing in 2018. In 2016, 55% of people in the U.S. started their online shopping trips on Amazon.com, according to results from a 2,000-person survey commissioned by...
