We like to use an Omni-Channel marketing approach, depicted in the infographic below, for helping to build your brand, accelerate sales and fuel company growth. An important piece of this strategy is the Public Relations (PR) because if done correctly, it is one of...
Managing your reputation as an Amazon seller can be tough. After all, you’re busy keeping track of inventory, responding to customer inquiries, deciding which items to restock and tackling all the many tasks on the “to do” list of an eCommerce...
Your product launch execution can make or break your business. And if you’re selling via the Amazon Marketplace, you need to plan ahead: prep work is essential to a successful Amazon shipment. Below, the Flexport Global Operations team shares some key insights to help...
Want to reach over 340 million new Amazon buyers? Keep reading. Selling on Amazon in Europe is a massive opportunity…that many miss because the processes and paperwork for exporting and importing seem daunting. But Europe is the second largest B2C e-commerce...
For years the dominant strategy among resellers was to win the Buy Box on all listings as much as possible. After all, studies have shown that more than 80 percent of sales go to the Buy Box winner. But there are downsides to this strategy. You must often be the...
Running a profitable business requires meticulous detail with accounting, budgeting, and managing cash flow. Improper management of your sales tax requirements could not only destroy your profits, but also your entire business with unnecessary past sales tax,...
Reaching the ceiling of success as an Amazon Seller leaves many looking for what can be done to push to through to new heights. But where to start? One often overlooked place is by first ensuring you have the right mix of infrastructure — technology,...
If you’re not familiar with the concept of sales velocity repricing and how it can impact your margins and overall firm-level profitability, it’s time for an overview. That’s because online sellers are only getting more informed and empowered by the vast amount of...
When your Amazon inventory is misplaced, you might find yourself feeling a little lost. What happens next? How do you recoup your losses? How can you best protect your inventory? In this post, we’re covering all of the common questions about misplaced inventory, so...
Roughly twice as many shoppers start their product search on Amazon over Google. Amazon’s advantage intensifies when you consider their strong double-digit conversion rates vs. the ~3% achieved by most online retailers through their own websites. Amazon sellers...
Amazon, a mainstay for online sellers all over the world, allows you to access over 151 million shoppers every month, but with great opportunity though comes high seller expectations. The marketplace is known for protecting customers with strict quality and...
You are an entrepreneur in one of the most disruptive, complex and competitive areas of e-commerce – Amazon. With changes in Amazon’s policies, product duplication and price wars among Amazon stores, you deal with constant risk to your market share and the financial...
The changing customer preferences and the integration of technology especially e-commerce have brought existing and new businesses to compete not just in the actual market but also in the virtual marketplace. However, strategies have also emerged to counter the impact...
If you’re an online retailer, you’re undoubtedly eagerly awaiting Black Friday and Cyber Monday. And rightly so; it’s hard to overestimate the financial benefits of these shopping holidays. Adobe Analytics reported that American consumers spent $19.62 billion online...