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5 Effective Amazon Advertising Tips from Google Ads

5 Effective Amazon Advertising Tips from Google Ads

Jul 23, 2021 | Seller Resources

Google Ads is the Obi-Wan Kenobi of pay-per-click (PPC) ads – and what better way to get Amazon advertising tips than directly from the mentor? Google Ads remains the leading platform for paid search marketing. Since its inception in October 2000 as Google AdWords, it...
Effective Techniques to Boost your Branding on Amazon

Effective Techniques to Boost your Branding on Amazon

Jul 20, 2021 | Marketing

Contrary to the adverse effects of coronavirus, the pandemic became the tool that fanned the flame of rising e-commerce purchases. Retail e-commerce platforms have received a massive boost in traffic since January 2019, with the overall number of visits reaching 22...
The Ultimate Guide to Marketing with Amazon Alexa

The Ultimate Guide to Marketing with Amazon Alexa

Jun 22, 2021 | Marketing

Search engine optimization (SEO) can be a powerful marketing tool for bringing organic traffic to your Amazon pages. However, consumers are no longer just typing queries on a search box and hoping for the best results to show up – they’re now asking Alexa...
How to Fight (and Win) Price Wars on Amazon

How to Fight (and Win) Price Wars on Amazon

Jun 22, 2021 | Marketing

A competitive pricing strategy is a crucial factor you need to consider when running your Amazon business. A recent survey shows that price is one of the top reasons consumers choose to shop on Amazon. Your marketing efforts may be able to warm up a potential...