Ways to Make Your First Online Sale

Ways to Make Your First Online Sale

For new online retailers, making that first sale is the stuff of dreams.  Sure, it’s just one sale, but it’s representative of so much more.  It is a portent of good things to come and an assurance that your newly-launched business was a good idea after all....
Sell More This Spring

Sell More This Spring

Spring is in the air.  That’s great news for those of us who are ready for a change from the cold and dreary days of winter.  It’s also exciting for retailers who can cash in on the euphoria of warmer weather. Studies show that people buy more with the...
Update You’re Never Too Old to Stop Reading

Update You’re Never Too Old to Stop Reading

Read Across America Day is coming up on Friday, March 2.  The observance is part of a larger initiative that was developed by the National Education Association in 1997 to shine a spotlight on the importance of reading.  March 2 was originally chosen as the...
Avoid These Marketing Mistakes

Avoid These Marketing Mistakes

In a perfect world, a business would grow organically. Unfortunately, most companies only thrive as a result of financial investment in marketing campaigns and a whole lot of elbow grease. Some businesses are so concerned about the cost of marketing campaigns that...