Oct 22, 2018 | Marketplace News
As the holidays approach, every retailer hopes that customers rush to their online store, resulting in skyrocketing orders. This happy scenario could have a sour ending if sellers run out of inventory and face a “stockout.” Customers get grumpy and their reviews...
Oct 22, 2018 | Marketplace News
When we ask businesses who their potential customers are, and they reply that everyone is, we get a little nervous. One of the keys to effective marketing is having a clearly defined target audience. When you understand your audience well, you can offer them what...
Oct 22, 2018 | Marketplace News
The advent of the internet opened a new frontier for entrepreneurs. Anyone can start an e-commerce business, even if they lack capital or experience. Starting is only part of the battle. Many online businesses start strong but fail due to problems with their...
Oct 18, 2018 | Marketplace News
Unlike in brick-and-mortar stores where you find seasonal products only at appointed times, seasonal products can be purchased every single day of the year through Amazon. In addition to year-round availability, fall season sales is when things really start to heat up...
Sep 16, 2018 | Marketplace News
Summer is ebbing, and the cool, crisp days of autumn are upon us. Fall temperatures are worth celebrating, but if you’re an online retailer, the season’s virtues aren’t limited to the weather. Fall ushers in the mega-retail holidays that can work wonders for your...
