Summer is ebbing, and the cool, crisp days of autumn are upon us. Fall temperatures are worth celebrating, but if you’re an online retailer, the season’s virtues aren’t limited to the weather. Fall ushers in the mega-retail holidays that can work wonders for your bottom line.

As we move into the fall season, here are a few ideas for selling more online:

Prepare early. To make the most of the big holidays, including Thanksgiving, Black Friday, Cyber Monday, and, of course, Christmas, start now. Decide what products you’ll be peddling and what sales you’ll be offering. Draft a marketing plan for getting the word out about your holiday deals.

Tweak your website. You can add elements to your site, such as a countdown to the holidays, that will pique people’s interest and keep them coming back for more holiday deals. You can also add fall-themed backgrounds and a page with fall deals.

Launch an email campaign. Plan to send out emails to your customers letting them know what deals you will be offering for Black Friday and beyond.

Use social media. You can create buzz surrounding your new fall products and holiday deals through ongoing social media engagement. You can even sponsor fall-themed contests and product giveaways.

Sell products with seasonal appeal. A new season means that people will change their wardrobe, their activities, and their homes. Make sure that you stock big seasonal sellers for fall.

What Sells Best in Fall?

As we wrap up this article, here’s a rundown of 20 items that are predicted to sell well for the season.

  1. Dresses for holiday parties
  2. Jewelry for holiday parties
  3. Shapewear
  4. Denim
  5. Men’s watches
  6. Boots
  7. Trench coats
  8. Ski gear
  9. Snowboards
  10. Sleds
  11. Indoor workout equipment (mats, dumbbells, straps, etc.)
  12. Snow shovels
  13. Kitchen serving ware
  14. Tablecloths
  15. Disposable kitchen serving supplies (paper plates, decorative napkins, etc.)
  16. Hair conditioner
  17. Therapeutic lotions
  18. Lipstick in deep shades
  19. Car covers
  20. Quilting supplies

For more information about maximizing fall selling, attend our annual Amazon sellers event to learn from the pros and network with the best service providers.


Not all businesses continue its performance from a previous season. Especially when summer is about to end, change of preferences, styles, and lifestyle comes into the picture. For businesses that are affected by season change, what can you do to maximize the fall season? Easy things to do are listed in this infographic.

Fall Season Online Selling Tips [infographic]