It’s no mystery that Amazon is one of the top platforms for customers to buy from. With their fast shipping and bevy of products, Amazon’s digital marketplace is the place to sell your products.
With most people being home, sales on the site boomed. As of the end of 2020, third-party sellers took up 55% of paid units – over half of the sales on the site.
Following some Amazon business tips to create an immersive experience for customers visiting your product and store pages is essential. While you don’t have a traditional brick-and-mortar storefront, you want to draw customers in for a virtual shopping experience that will have them browsing all your products.
With customers not being able to visit traditional stores as easily as they used to in the past year, there is an opportunity to give them a virtual experience that will transform the casual buyer into a lifelong customer.
Even if you’ve been selling on Amazon for a while, use our six tips below to take your ecommerce game to the next level.
Amazon Business Tips for an Effective Online Presence
Read on to find out how to design a digital storefront that will attract customers.
1. Build Your Virtual Storefront
Having a flawlessly designed storefront will drive customer engagement. You can choose from a variety of templates that have different layouts, easily moving around tiles to design a multi-page store.
Any seller registered in the Amazon Brand Registry can create a store for free. Add high-quality images to your store and highlight your handpicked collection of products on your homepage. Include a stylized video for customers to see people interacting with the items you offer.
Including a video of yourself or another high-level member of your company gives it a personal side. It won’t feel like a run-of-the-mill Amazon page since they can see a person speaking directly to them about your products.
2. Make Product Pages Pop
The images on your product page can help you get customers to hit the “Add to Cart” button. You don’t need a high-end camera to take quality photos. You can take great photos with your smartphone.
When preparing for your product photoshoot, use a neutral background. You want customers to stay on the product page and not leave because your images aren’t the best quality.
Include product videos on product pages and on your business’s homepage. Seeing someone use and interact with a product will help customers visualize how it works since they aren’t able to physically hold it, especially for products that aren’t easy for customers to imagine, like a book.
3. Price Your Items Competitively
Customers head to Amazon looking for a deal.
While you might want to sell an item at a certain price, you need to be realistic with your price point. Make sure anyone would buy it for that amount. Before pricing your products, see what similar products are selling for. Try to beat their price, if you can.
Amazon’s Match Low Price feature will let you easily match the lowest price of whatever product you’re selling. You will be able to set your own preferences to base your prices on by looking at different variables, such as listing conditions, fulfillment methods, and handling time.
4. Optimize Your Product Details
When a customer searches for a type of shoe or piece of clothing, Amazon will use the product information you’ve provided to match it to the customer’s search. It’s incredibly important that you have clear and descriptive product details on your listings, so they show up on customer’s searches.
Your product detail pages need to include an SEO strategy for them to pop up sooner on the product searches. Use SEO tools to figure out what phrases are most searched within your product area. Once you have a list of keywords, incorporate them into your listing. Don’t stuff them in – add them in where they feel natural.
5. Utilize the Amazon Marketing Services
Besides implementing your own marketing strategies, especially SEO, Amazon has a self-serve platform built into their sellers’ site. This gives you the tools to market directly through the company.
Amazon Marketing Services (AMS) allows you to market your products directly to consumers. You can market your products with headline search ads, sponsored products, and product display ads.
You will also have access to all the data from your campaign, letting you evaluate what tactics worked and what you need to improve on. This user-friendly tool will help your bottom line while increasing sales.
6. Become a Maven at Customer Service
Customer service is vital to your Amazon business. Putting a human touch on all you do is important when responding to customer issues and requests. Customers will keep coming back if they know you value them.
Whether it’s handling disputes quickly or making returns easy for the customer, every customer interaction with your business should be professional and full of empathy. Great customer service will prompt buyers to leave positive reviews. And when you’re rated highly on Amazon, potential customers who visit your listings are more likely to convert and buy from you.
Establishing an Immersive Shopping Experience – Key Takeaways
Following these Amazon business tips will create lifelong customers. With everything heading virtual these days, having a strong digital store that makes customers feel like they are perusing through your products will create an in-person effect.
The foundation of your ecommerce storefront on Amazon is built on your products themselves. Adding in videos that showcase how your products work and look will help customers visualize themselves using them.
Prosper Show is the best place for Amazon sellers to learn how to make their business more profitable and meet other people in the industry. Network and learn from minded sellers in our new learning series.
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