The Prosper Pathway

The insider’s library of tactics, trends and analysis for sellers 

AI Gaining Ground, but People Trust People

AI Gaining Ground, but People Trust People

  SEATTLE - A new consumer research study from Prosper exhibitor Levanta (pictured above at Prosper 2025 in Las Vegas), an affiliate marketing platform, reveals that while artificial intelligence has transformed how people research products, human voices remain...

The Fab 14 – Best Quotes of 2025

The Fab 14 – Best Quotes of 2025

  LAS VEGAS – The holiday shopping season is over and the new year is here. Possibilities, opportunities, and lessons learned all hang in the air. Looking back is a good way to look forward because it provides clues about future priorities—plus it’s just really...

AWS Weathers Cloud Security Gauntlet

AWS Weathers Cloud Security Gauntlet

  NEW YORK - Amazon Web Services, Inc. (AWS) recently completed a comprehensive cloud security assessment of its AWS environment. Conducted in partnership with the OCC (Options Clearing Corporation), the evaluation assessed OCC's cloud security controls against...

TikTok Progress or DOA? 

TikTok Progress or DOA? 

  LAS VEGAS – Back in March 2025 at Prosper in Las Vegas, Michelle Barnum Smith at TikTok Shop Sellers confidently declared, “TikTok is not going away. People need to lean in and get their money.” At the time it did not seem so clear-cut. Congress had passed the...

Holiday Returns Increase by 16%

Holiday Returns Increase by 16%

SAN FRANCISCO - A 2025 Returns and Refunds Report from Seel, the agentic post-purchase platform, revealed that shoppers are buying earlier, returning items sooner, and expecting faster refunds. To view a summary of the report,...

Never Too Early to Prepare for 2026

Never Too Early to Prepare for 2026

  SAN DIEGO – Much like Prosper attendees, Marc Hess is in end-of-the-year mode. As the newest member of the Prosper Advisory Council, he knows that all important end-of-year numbers are quickly piling up. “The seller mindset is focused on ending the year strong,...

Another AI Answer Engine Debuts

Another AI Answer Engine Debuts

TAMPA, FL – North America's largest furniture store brand (Ashley) recently launched a fully transactional shopping experience through Perplexity, an AI-powered answer engine. With PayPal's payment technology, the new experience gives customers the ability to complete...

ChatGPT Launches Shopping Research Feature

ChatGPT Launches Shopping Research Feature

  SAN FRANCISCO - OpenAI’s ChatGPT recently introduced a new shopping research feature designed to help consumers find the “right” products. A news item on OpenAI decried the chore of “sifting through dozens of sites” in favor of simply describing “what you’re...