Review Manipulation in the Crosshairs – Part One
by Assaf Sternfeld SEATTLE – Amazon blocked more than 275 million fake customer reviews in 2024 alone – and the crackdown continues to intensify. What many sellers don’t realize is that even innocent customer service mistakes can now trigger immediate...
Meta’s Facebook Affiliate Partnerships: What it Means for Amazon Sellers
by Andrew Maffettone WEST CHESTER, PA – Is Meta’s Facebook Affiliate Partnerships the next shiny object for Amazon sellers, or something different? I say it’s different. Amazon sellers have a pattern. When margins tighten, they start looking for the next...
Amazon’s New Seller Math: Less Float, Less Margin, Less Illusion
by Charles Chakkalo NEW YORK – Amazon sellers are used to getting hit. A fee goes up. A policy changes. A dashboard disappears. A reserve tightens. You rerun the math, absorb what you can, and keep moving. However, this moment feels different. Yes, the new 3.5%...