SEATTLE – Amazon is preparing to expand Amazon Now, its ultra-fast delivery service, to dozens of cities and millions of customers across the U.S. Amazon Now currently provides thousands of fresh groceries, everyday household essentials, and locally relevant items in about 30 minutes or less.
It is currently available in Atlanta, Dallas-Fort Worth, Philadelphia, and Seattle, and is also available in parts of dozens more cities such as Austin, Houston, Minneapolis, Orlando, Phoenix, Denver, and Oklahoma City.
The company plans to expand the service to tens of millions of customers in these and other cities by the end of the year. Customers can see if Amazon Now is available in their area and shop the Amazon Now store by visiting amazon.com/now.
“Amazon Now is for when you need or want the convenience of getting your Amazon order delivered in 30 minutes or less,” said Udit Madan, senior vice president, Amazon Worldwide Operations via May 12 press release. “With thousands of items available for ultra-fast delivery, you can get everything from groceries for dinner, to AirPods before a flight, to household essentials like laundry detergent or toothpaste delivered right to your door. Amazon Now complements Amazon’s existing fast-delivery offerings, including 1-hour and 3-hour delivery on more than 90,000 products and Same-Day Delivery on millions of items.”
Where Amazon Now is available, customers will see a “30-Minute Delivery” option in the banner on the Amazon app or homepage, and see Amazon Now offers as they search and shop. Prime members pay a discounted delivery fee of $3.99 per order, while customers without a Prime membership pay $13.99. An additional small order fee of $1.99 for Prime members and $3.99 for customers without a Prime membership applies to orders below $15.
Customers can shop by category, such as dairy and eggs, fresh produce, bakery, health, baby, pet, personal care, electronics, and alcohol where permitted, with personalized product recommendations. In most areas where it’s available, Amazon Now serves customers 24 hours a day.
Amazon Now uses a network of smaller locations designed for efficient order fulfillment, strategically placed close to where customers live and work. This approach prioritizes the safety of employees picking and packing orders, reduces the distance delivery partners need to travel, and enables faster delivery times for customers.