Target Seeks To Boost Online Toy Sales

Oct. 15, 2023

MINNEAPOLIS – A new press release from Target boasts that the retail giant is “bringing more fun and holiday magic to toy shopping with its first immersive, all-toy digital experience. For many guests, the shopping experience starts at home, regardless of where it is completed.”

With this in mind, Target has created a 360° shoppable experience to make toy discovery easier. According to Target, the experience allows guests to explore a virtual room full of Bullseye’s Top Toys and sought-after brands like Barbie and Play-Doh. The new shopping experience can be found now at

Target guests can shop thousands of additional toys and games in stores or online, with Target’s free Order Pickup and Drive Up services — no designated pickup time or membership required. Guests also can receive personalized, same-day delivery through Shipt and get items delivered to their doorstep in as soon as an hour.

Target RedCard holders enjoy 5% off their purchases all season long. “Guests can save throughout the holiday season by joining Target Circle, the retailer’s free-to-join loyalty program,” write company officials.