July 25, 2024
SEATTLE – Amazon has confirmed that Prime Day 2024 was its best ever sales event. The Seattle-based juggernaut reported record sales and more items sold during the two-day event than any previous Prime Day.
According to an Amazon press release, millions more Prime members shopped the two-day shopping event compared to Prime Day 2023. A record-breaking number of customers signed up for Prime in the three weeks leading up to Prime Day, with millions of new members worldwide.
“Prime Day 2024 was a huge success thanks to the millions of Prime members globally who turned to Amazon for fantastic deals, and our much-appreciated employees, delivery partners, and sellers around the world who helped bring the event to life for customers,” said Doug Herrington, CEO of Worldwide Amazon Stores. “We love helping Prime members save money, and Prime Day is the ultimate celebration of the savings, selection, and convenience that Prime membership provides customers looking for shopping, entertainment, food delivery, and more.”
Independent sellers – most of which are small and medium-sized businesses – who help make Amazon’s wide selection possible, sold more than 200 million items during the Prime Day event. Rufus, Amazon’s new AI-powered conversational shopping assistant, helped customers shop Amazon’s wide selection quickly and easily.
Amazon revealed that millions of customers visited Amazon Inspire, an in-Amazon app shopping experience that gives customers a way to discover products and shop by exploring videos and images from other customers, influencers, and brands they love. Inspire can be accessed by tapping the Play icon at the bottom of the Amazon Shopping app.
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