4 Amazon PPC Mistakes to Avoid
Did you know that 82% of the ads served on Amazon are Sponsored Products ads (SPAs)? With so many sellers and brands using SPAs, the competition is fierce. You literally can’t afford to run flawed or unoptimized campaigns. Here are four common mistakes that sellers...
Top 5 Things You Can Do Now to Improve Your Amazon Account Performance
Now that Amazon is larger than ever, and more and more third party sellers are after their piece of the pie, taking the time to make small but impactful adjustments to your account and business practices is a key to success. Here are 5 things you can do now to make a...
Surviving the Amazon
The original intent of Jeff Bezos, founder of Amazon, may have been to choose a name that started with an “A” to rank first in alphabetical listings. That’s pretty smart. But, to choose a name like Amazon that would later so appropriately fit the company, that’s...