10 Reasons Why Video Marketing is a Must for Amazon Sellers

by Rob Wiltsey, VideoFresh

Video marketing has become an essential component of any e-commerce business strategy, and for Amazon sellers, this is truer than ever. According to a 2021 internal Amazon analysis, advertisers who used Amazon Sponsored Brand Videos observed a 108% increase in click-through rate (CTR) and a 32% increase in conversions compared to brands that did not use video in their paid Amazon campaign. If that isn’t enough, in this blog, we reveal 10 more reasons why Amazon sellers should be using video throughout their marketing funnel and how it can help drive sales and increase brand awareness.

  1. Effectively Capture the Attention of Potential Customers

Video is a highly engaging medium that can capture the attention of potential customers and keep them interested in your products. According to a study by HubSpot, video is the most consumed type of content on the internet and makes up more than 80% of all internet traffic. This means that video is a great way to reach a large audience and make an impact on potential customers.

  1. Showcase Your Products in a Dynamic Way

Traditional product listings on Amazon can only provide so much information and can often be dry and uninteresting. With video, sellers can give customers a more in-depth look at their products, demonstrating how they work and highlighting their key features and benefits. This can help customers make more informed purchasing decisions and can lead to higher conversion rates. And according to Amazon adding a video to your Product Detail Page provides a 9.7% lift in sales. 

  1. Build Trust and Credibility

Video allows sellers to connect with their customers on a personal level and demonstrate their expertise and knowledge about their products. This can help customers feel more confident in their purchasing decisions and can lead to increased customer loyalty and repeat business.

  1. Expand Your Audience Reach and Increase Brand Awareness

With video, sellers can share their products on a variety of platforms, including YouTube, Instagram, and Facebook. This can help them reach a wider audience and attract more potential customers to their Amazon listings. Additionally, video can also be used in paid advertising campaigns to target specific audiences and increase visibility.

  1. Stand Out from Your Competition

With so many products listed on Amazon, it can be challenging to make your products stand out and get noticed. With a professionally produced video, sellers can showcase their products in a unique and engaging way that sets them apart from their competitors. Additionally, video can also be used to tell a brand story and create an emotional connection with customers that can be difficult to achieve with traditional product listings.

  1. Drive More Traffic to Your Listings

By including a link to your listings in the video description or by using video annotations, you can direct viewers to your listings, where they can make a purchase. This can be a powerful way to increase sales and drive conversions.

  1. Encouraging Customer Reviews

According to Amazon, products with more reviews tend to sell better than those with fewer reviews. By creating video content that highlights customer reviews and testimonials, you can encourage more customers to leave reviews, which can help improve your product’s visibility and increase sales.

  1. Increase Brand Awareness

Video can also be used to increase brand awareness by creating a consistent brand identity across all your marketing channels. By using similar colors, fonts, and branding elements in your videos as you do in your product listings, you can help create a cohesive brand image that resonates with customers and helps increase brand recognition.

  1. Show the Features and Benefits of Your Products

One of the best ways to use video in your marketing funnel is by creating “how-to” videos that demonstrate the features and benefits of your products. These types of videos can be very effective in driving conversions because they show customers how your products can solve their specific problems or meet their needs. Additionally, by creating a video that answers commonly asked questions about your products, you can also reduce the number of customer service inquiries, which can save you time and money.

  1. Increase Customer Engagement and Retention

By creating video content that’s interesting and engaging, you can keep customers interested in your products, even after they’ve made a purchase. Additionally, by creating video content that’s shareable, you can encourage customers to share your videos with their friends and family, which can help increase brand awareness and drive sales.


In conclusion, video marketing is an essential component of any e-commerce business strategy, and for Amazon sellers, it is no different. With video, sellers can showcase their products in a more dynamic and engaging way, build trust and credibility with their customers, reach a larger audience, increase brand awareness, drive traffic and conversions, encourage customer reviews, increase brand recognition and customer engagement and retention. 

With so many benefits, it’s clear that Amazon sellers should be using video throughout their marketing funnel to achieve success. If you’re an Amazon seller and you’re not already using video, now is the time to start. It can help drive sales, increase brand awareness, and help you stand out from the competition.

To get a free eBook, “Amazon Video Marketing Best Practices”, go to https://videofresh.co/amazon-ebook-form

Want to learn more about creating video content?

Rob Wiltsey of VideoFresh and Liz Downing, Teikametrics, will take you through creating the most effective video content during their session at Prosper Show 2023!