April 25, 2024
AUSTIN, TX – BigCommerce, an open SaaS, composable ecommerce platform recently announced more than 100 platform enhancements, new features, and integrations as part of its inaugural Next Big Thing product launch.
“Innovation starts with the customer and understanding their goals, so we couldn’t be more thrilled to introduce these major platform advances that help brands and retailers reach more customers, improve conversion and lower their costs,” said Troy Cox, chief product officer at BigCommerce via press release. “From groundbreaking composability upgrades and our vision for BigAI to our omnichannel, global selling and B2B enhancements, everything we do is about providing our customers and partners with the flexibility to do commerce however is best for them.”
Built on top of its multi-storefront capabilities, brands can now create storefronts for continents and countries with even more localization features—including language, content, pricing and promotions to boost conversion and cut costs—all from a centralized BigCommerce back-end for easy and efficient management.
According to BigCommerce officials: “Additionally, customers can configure checkout experiences for every storefront, enabling a multi-region, multi-storefront business while keeping the shopping experience as local as possible — and boosting checkout conversion,
“Headless and composable commerce have, historically, paved the way to great performance and unique brand experiences, however they’ve come with a cost. They’ve been more expensive and riskier to design, plan, implement, and manage than out-of-the-box SaaS options. BigCommerce is making it easier to build modern, composable solutions with Catalyst and enabling easy, front-end content management with Makeswift.”
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