Key Takeaways
- Keep Converting raised $2 million in pre-seed funding led by Nuwa Capital and COTU Ventures to build AI-generated product pages personalized for every visitor.
- The platform reports an average 64% conversion lift for e-commerce clients, targeting the 98% of shoppers who leave product pages without buying.
Keep Converting, as AI-native conversion optimization platform for e-commerce, has exited stealth with a $2 million pre-seed round led by Nuwa Capital and COTU Ventures.
Keep Converting is an AI-powered platform that builds a fully personalized website experience for every individual visitor in real time. E-commerce brands have spent a decade competing on traffic – SEO, paid ads, influencer reach – and AI-driven discovery is now reshaping where shoppers come from: ChatGPT answers product questions, Perplexity surfaces brands.
The channel keeps changing, but one problem hasn’t been solved: when a shopper finally lands on a product page, 98% leave without buying. Keep Converting was built to close that gap an average 64% conversion lift for e-commerce clients.
Who’s Behind Keep Converting?
Mohammad El Mougi, founder and CEO of Keep Converting, previously served as Chief Product Officer at Vezeeta, the leading health-tech platform in the Middle East, and earlier led marketing at Vodafone. Co-founder Manuel Prinz previously served as Head of Product at TikTok Shop US and on the product management team at Walmart.
“Everyone says AI will kill the merchant website. We bet the opposite. Shoppers still want to visit the site, see the real product, and connect with it before they buy,” said Mougi in a statement. “So Keep Converting transforms every product page into the form that speaks to each shopper, and lets the site win the AI shift instead of just surviving it. We’ve now proven it works, and the next chapter is bringing it to every merchant.”
How Does Keep Converting Lift E-Commerce Conversion Rates?
The platform has produced thousands of product page variants for brands across consumer electronics, home appliances, beauty, fragrance, lifestyle, and accessories. On a single product page, multiple AI-generated versions run side by side, with Keep Converting’s closed-loop system continuously promoting the version most likely to convert and generating fresh variants as it learns.
Keep Converting is pre-integrated with Shopify, WooCommerce, Adobe Commerce, Zid, Salla, and other major commerce platforms— client setup takes approximately 10 minutes, and most brands see measurable conversion lift within two weeks of going live.
“At TikTok Shop and Walmart, I watched the world’s best commerce teams ship one personalization framework after another and still hit the same wall – a recommendation engine here, a banner test there, none of it touching the page itself,” said Prinz. “Keep Converting is the first platform that rebuilds the actual experience per shopper. That’s the unlock.”
The $2 million pre-seed will fund onboarding the next wave of merchants and growing the engineering team behind the platform’s cross-client intelligence – every visit anywhere on the network sharpens performance everywhere. Merchants interested in joining the next cohort can request access at keepconverting.ai.