Key takeaways
- Prosper 2027 will be powered by Advertising Week, linking the marketplace event to a broader marketing, advertising and technology audience.
- The event is expanding beyond its legacy Amazon-seller base with new tracks and programming built for operators, brands, agencies, tech platforms and capital providers.
Prosper 2027 is excited to announce that it is now powered by Advertising Week, placing the marketplace-focused event alongside one of the most recognized names in global marketing, advertising and technology
The Prosper 2027 show, set for March 2-3, 2027 in Las Vegas, will be the inaugural event backed by Advertising Week. The partnership comes as Prosper has evolved to serve the full ecosystem: Brand owners and operators, sellers, agencies, 3PLs and other logistics companies, ERP platforms, capital providers and more all in one room.
The Advertising Week backing links marketplace sellers and operators with a global marketing, advertising and technology community, reflecting a path from marketplace seller to national consumer brand.
How the Advertising Week Partnership Expands Prosper’s Role in Marketplace Commerce
Prosper’s new conference structure, with its focus on the current and future state of the market across the Scale, Operate, and Executive tracks, gives sellers access to the strategy and measurement thinking that is central to Advertising Week events. With its reach extending beyond the legacy Amazon-seller base, Prosper 2027 creates space for more meaningful connections beyond the expo hall that can help your business scale.
This year’s tracks—Operate, Scale and Executive—are built around the real challenges businesses face as they grow: improving day-to-day performance, scaling organizations and making the strategic decisions that will shape the next five years.
Day One: The State of the Market. Day one examines what’s happening now, what’s working and what leaders need to understand today. Expect practical sessions will cover marketplace performance, growth strategy and the decisions facing brand owners right now.
Day Two: The Future of the Market. Day two turns toward what’s next. We’ll explore AI, emerging technologies, changing consumer behavior and the forces set to reshape marketplace commerce.
What Prosper 2027’s New Tracks Reveal About the Future of Marketplace Growth
Prosper will always be home for entrepreneurs and growing marketplace businesses. But today’s ecosystem has expanded into national and international brands. It now includes:
- Sophisticated multichannel brands and brand owners
- Enterprise organizations with established teams
- Agencies serving marketplace companies
- Technology companies and platforms
- Investors and capital providers shaping the future of commerce
What’s Included in an All-Access Registration Pass?
Held at the Wynn Las Vegas, Prosper 2027 is moving into the Lafite and Latour Ballrooms. The shift lets us bring the conference, expo and networking experience together on a single floor. One floor. One connected experience.
This matters as instead of separating education from discovery, we’re building an environment where an idea from a session leads straight to a conversation with a potential partner on the show floor. That makes it easier for a chance meeting in the hallway to turn into a valuable business relationship.
The Prosper All-Access Pass gives you the most comprehensive experience for 2027. All-Access Pass holders receive: Access to the Expo Hall, all conference sessions and tothe Happy Hour on March 2; morning refreshments; lunch on the Expo Hall floor; and the Opportunity to take part in hands-on workshops.
Prosper 2027 isn’t about becoming a different event. It’s about continuing to evolve into a better one.
If you’re a brand owner or operator scaling on Amazon, Walmart or across channels, this is where the right conversations happen. Make sure to register today so you don’t miss out on the conversations we’ll be having March 2-3, at Wynn Las Vegas.