Strategies for Winning Search
Speakers
More Information
Related Sessions
Get Certified: Building & Optimizing Sponsored Search With Walmart Connect
Join this interactive session designed for new and experienced adverti…Join this interactive session designed for new and experienced advertisers. Learn Sponsored Search fundamentals through a live campaign launch in Ad Center, explore optimization best practices, and see how Walmart Connect’s tools support smarter, mor…Join this interactive session designed for new and experienced advertisers. Learn Sponsored Search fundamentals through a live campaign launch in Ad Center, explore optimization best practices, and see how Walmart Connect’s tools support smarter, more efficient advertising decisions — whether you’re getting started or refining existing campaigns. Complete the session and knowledge check to earn a Walmart Connect certification badge for your Linke…Join this interactive session designed for new and experienced advertisers. Learn Sponsored Search fundamentals through a live campaign launch in Ad Center, explore optimization best practices, and see how Walmart Connect’s tools support smarter, more efficient advertising decisions — whether you’re getting started or refining existing campaigns. Complete the session and knowledge check to earn a Walmart Connect certification badge for your LinkedIn profile. Light bites and refreshments will be providedShow MoreClick the title to see all detailsShow More
Turning Demand into Sales: A Full-Funnel Amazon Playbook for Small Businesses
Shoppers do not move through a simple funnel. They explore, compare, a…Shoppers do not move through a simple funnel. They explore, compare, and seek reassurance before they buy. For small businesses, success on Amazon means guiding customers through that journey with clarity, relevance, and trust. In this session, you w…Shoppers do not move through a simple funnel. They explore, compare, and seek reassurance before they buy. For small businesses, success on Amazon means guiding customers through that journey with clarity, relevance, and trust. In this session, you will hear two distinct small business success stories. Ecoslay founder Adria Marshall will share how she built her plant-based hair care brand from a local community into a national presence. 2025 Amaz…Shoppers do not move through a simple funnel. They explore, compare, and seek reassurance before they buy. For small businesses, success on Amazon means guiding customers through that journey with clarity, relevance, and trust. In this session, you will hear two distinct small business success stories. Ecoslay founder Adria Marshall will share how she built her plant-based hair care brand from a local community into a national presence. 2025 Amazon Ads Partner Award winner Xnurta will present their award winning work helping pet supplement brand Wuffes compete in a saturated category. While these brands operate independently, their strategies share common principles centered on full funnel strategies that guide customers through discovery, consideration, and purchase without enterprise level resources. You will hear how Ecoslay will leverage Sponsored Brands video and Campaign Manager to show up at the moments that matter most, even without large budgets or in-house creative teams. From branded search protection to discovery led video storytelling, this conversation offers a practical perspective on how small businesses can compete by making shopping easier, not louder. Attendees will leave with clear frameworks, real examples, and actionable ideas they can apply immediately, whether they are launching their first brand campaign or refining a growing Amazon Ads strategy.Show MoreClick the title to see all detailsShow More
Beyond the Listing: How to Grow Amazon by Creating Brand-Driven Demand
Most Amazon sellers are experts at optimizing listings and ranking for…Most Amazon sellers are experts at optimizing listings and ranking for keywords. But if Amazon disappeared tomorrow… would you still have a business? In this session, 5x founder Janelle Page shares how to move from being an Amazon Operator to becomin…Most Amazon sellers are experts at optimizing listings and ranking for keywords. But if Amazon disappeared tomorrow… would you still have a business? In this session, 5x founder Janelle Page shares how to move from being an Amazon Operator to becoming a Brand Builder. You’ll learn how to create brand-driven demand, increase branded search, and insulate your business from copycats and commoditization — so Amazon becomes one of your sales channels,…Most Amazon sellers are experts at optimizing listings and ranking for keywords. But if Amazon disappeared tomorrow… would you still have a business? In this session, 5x founder Janelle Page shares how to move from being an Amazon Operator to becoming a Brand Builder. You’ll learn how to create brand-driven demand, increase branded search, and insulate your business from copycats and commoditization — so Amazon becomes one of your sales channels, not your entire business model. Amazon captures demand. Brands create it..Show MoreClick the title to see all detailsShow More
