Get Certified: Building & Optimizing Sponsored Search With Walmart Connect

Shoppers do not move through a simple funnel. They explore, compare, and seek reassurance before they buy. For small businesses, success on Amazon means guiding customers through that journey with clarity, relevance, and trust. In this session, you will hear two distinct small business success stories. Ecoslay founder Adria Marshall will share how she built her plant-based hair care brand from a local community into a national presence. 2025 Amazon Ads Partner Award winner Xnurta will present their award winning work helping pet supplement brand Wuffes compete in a saturated category. While these brands operate independently, their strategies share common principles centered on full funnel strategies that guide customers through discovery, consideration, and purchase without enterprise level resources. 

You will hear how Ecoslay will leverage Sponsored Brands video and Campaign Manager to show up at the moments that matter most, even without large budgets or in-house creative teams. From branded search protection to discovery led video storytelling, this conversation offers a practical perspective on how small businesses can compete by making shopping easier, not louder. Attendees will leave with clear frameworks, real examples, and actionable ideas they can apply immediately, whether they are launching their first brand campaign or refining a growing Amazon Ads strategy.

Most Amazon sellers are experts at optimizing listings and ranking for keywords.

But if Amazon disappeared tomorrow… would you still have a business?

In this session, 5x founder Janelle Page shares how to move from being an Amazon Operator to becoming a Brand Builder.

You’ll learn how to create brand-driven demand, increase branded search, and insulate your business from copycats and commoditization — so Amazon becomes one of your sales channels, not your entire business model.

Amazon captures demand. Brands create it..