May 9, 2025
BENTONVILLE, AR – In a recent article penned by John Furner, president and CEO of Walmart U.S., the Arkansas-based retail giant revealed plans to expand support for small businesses and American-made products.
“More than 40 years ago, Mr. Sam set a priority that still drives us today: supporting American-made products and the small businesses behind them,” Furner writes. “We want small businesses to work with Walmart, but we know getting started can feel complex. That’s why we’re unveiling Grow with US, a new program designed to provide U.S. small businesses with the training, mentorship, and resources they need to grow with Walmart. Grow with US is a voluntary, four-step program.
Step 1: Walmart’s Supplier Academy offers a free, tailored curriculum designed to help small businesses succeed in Walmart’s U.S. stores and online Marketplace. The program includes 30 e-learning modules across four distinct learning paths including Welcome to Walmart 101, Retail Ready Capabilities, Business Fundamentals and Advanced Learning.
Step 2: Businesses can showcase their products through Walmart’s product discovery opportunities, including the annual U.S. Open Call, RangeMe product discovery tool or Walmart Marketplace.
Step 3: Select participants are matched with experienced mentors to help navigate the retail landscape.
Step 4: Eligible small businesses can apply for financial support through Walmart’s Early Payment Program and Bridge Marketplace.
U.S. small businesses interested in participating in Grow with US can get started by registering with Walmart as a small business by providing a voluntary SBA certification or requesting small business verification through Walmart.
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