Unify Your Amazon Ad Strategy for Better Performance

In this session, Marcus Gverzdys, Director of Sales, Xnurta will break down how brands can combine the power of Amazon Marketing Cloud and DSP to build smarter, connected strategies that align targeting, measurement, and activation across the entire shopper journey. Learn how AMC provides insights and cross-channel measurement that inform high-impact audience creation, sequential messaging, and more efficient media allocation, ultimately reducing wasted spend and improving reach quality. 

As sellers add new channels, fulfillment often becomes the limiting factor for growth. Customer expectations continue to rise, delivery speed is increasingly expected, and operational complexity grows quickly as businesses scale.

In this session, Amazon Multichannel Fulfillment (MCF), shares patterns Amazon sees as sellers expand across channels. The discussion will explore how using a single pool of inventory and maintaining a consistent delivery experience across channels can help reduce operational complexity while supporting reliable customer experiences as businesses grow.