Amazon Creative Optimization Hacks

Most Amazon advertisers rely heavily on Sponsored Ads, while DSP remains underutilized or misunderstood. In this session, Meher Patel, Founder of Hector, presents a practical, execution-ready framework to help brands move beyond search and unlock full-funnel ROAS using Amazon DSP and Amazon Marketing Cloud.

This session is built around real implementation experience and focuses on how DSP can be strategically integrated into your existing Amazon ads mix to drive incremental revenue, reduce TACOS, and scale profitably without sacrificing efficiency. Attendees will understand how DSP identifies and reaches audiences based on behavioral patterns across and beyond Amazon, and how AMC enables the creation of high-intent audiences within a privacy-safe analytics environment.

Rather than theory, the session walks through a structured DSP playbook that can be implemented immediately, along with the foundational prerequisites, campaign structuring principles, audience strategy, and optimization best practices required for success. It also covers how to align upper-funnel DSP with Sponsored Ads to create a connected full-funnel system that improves overall account performance.

By the end of the session, attendees will walk away with a clear roadmap for integrating DSP into their advertising strategy, understanding its measurable impact, and executing a scalable, full-funnel approach to profitable Amazon growth.

Andri Sadlak breaks down how Amazon’s AI systems (COSMO, Rufus, and LLMs) interpret products and decide which brands earn visibility across search, recommendations, and conversational shopping, and what brands must do to win in the game of Agentic Commerce.